The 2nd China International Consumer Products Expo is Scheduled in July
- Chaileedo Press
- Jun 14, 2022
- 3 min read
The second China International Consumer Goods Expo is scheduled to be held in Haikou, Hainan, China from July 26 to 30, 2022. The expo was postponed due to the epidemic. It is reported that L'Oreal Group, Estee Lauder Group, Shiseido Group, Coty Group, etc. will all appear at the 2022 Consumer Expo.
Recently, the Organizing Committee of China International Consumer Goods Expo released the announcement of the holding time of the second China International Consumer Goods Expo. According to the announcement, after research, the 2nd China International Consumer Goods Expo (hereinafter referred to as the "Consumer Expo") will be held in Haikou, Hainan, China from July 26 to 30, 2022, BST (all times in this article are Beijing time). The opening ceremony was held on the evening of July 25.
It is reported that the 2022 Consumer Expo was originally scheduled to be held in Haikou, Hainan from April 12 to 16, but was postponed due to epidemic prevention and control.
The Consumer Expo is China's first national-level exhibition with the theme of consumer products. The first Consumer Expo has a total exhibition area of 80,000 square meters and is the largest consumer boutique exhibition in the Asia-Pacific region. According to statistics, a total of 1,505 companies and 2,628 consumer boutique brands from 70 countries and regions participated in the first Consumer Expo. The number of buyers and professional visitors exceeded 30,000, and the number of visitors exceeded 240,000.
At the first consumer expo, L'Oreal, the world's largest beauty group, set up an exhibition hall of up to 500 square meters, including 16 iconic beauty brands such as L'Oreal Paris, Lancome, HR, Giorgio Armani, Biotherm, covering high-end cosmetics, popular cosmetics, professional hair products and active health cosmetics. In addition, L'Oreal's YSL beauty and Armani beauty showcased virtual makeup technology at the first consumer expo; Biotherm also launched a 360-degree immersive art space created in collaboration with multimedia artist Coco Capitán. The main purpose is to raise the awareness of the visitors to protect the ocean.
To continue the successful momentum of the first Consumer Expo, L'Oréal Group will expand the venue area to 625 square meters in the 2022 Consumer Expo, and will also focus on showcasing its strong brand portfolio. For example, Prada Beauty will launch its five iconic fragrance series in mainland China, while YSL’s Le Vestiaire Des Parfums fragrance will be the first Asia-Pacific launch of the group’s travel retail business, exclusively for Hainan, China.
It is worth noting that Estee Lauder, a world-renowned beauty group, also announced its participation in the 2022 Consumer Expo, which is also the first time that the Estee Lauder Group will appear at the Consumer Expo as a group. At this conference, the group will bring its 13 iconic brands including Estée Lauder, LA MER, M·A·C, Clinique and so on. In addition to these brands already sold in mainland China, Estee Lauder Group is expected to bring two brands that may meet consumers in mainland China in the future at the 2022 Consumer Expo - Le Labo and Aveda.
In addition, Shiseido Group's new technology oral beauty brand Inryu and makeup concealer brand PF-COVER will also make their debut at the Consumer Expo; the world-renowned beauty and fragrance company Coty Group will also bring its Eight iconic beauty brands to China, including Chloé and Miu Miu, making their debut at the 2022 Consumer Expo in Hainan.
According to the official website of the Consumer Expo, as of January 2022, the global exhibition recruitment of the Consumer Expo 2022 has been basically completed, and more than 2,000 leading brands will participate in the exhibition. The total exhibition area of this year's Consumer Expo will expand from 80,000 square meters in the first session to 100,000 square meters. Among them, the international exhibition area has increased from 60,000 square meters in the first session to 80,000 square meters, and the proportion of the exhibition area of international brands has increased from 75% in the first session to 80%.
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