The 1st Store of SHUIYANGTANG Landed in Changsha
- Chaileedo Press
- Sep 1, 2022
- 2 min read
S’YOUNG released the global high-end beauty collection store brand SHUIYANGTANG, and created firstly the one show, one store new retail growth model.
On August 31, an exhibition of 100 year’s beauty collection of SHUIYANGTANG and SHUIYANGTANG’s brand launch was held in Changsha Niccolo Hotel. At this meeting, S’YOUNG officially announced the launch of the high-end beauty digital new retail collection store SHUIYANGTANG. "SHUIYANGTANG is a global high-end positioning beauty collection store brand." said Muxiang, president & co-founder of S’YOUNG.
It is known that SHUIYANGTANG is positioned with an average transaction value of 2000-5000 yuan ($289.58-723.96). In terms of the brand, SHUIYANGTANG will introduce niche high-end brands such as EviDenS de Beauté, CELLEX-C, Mesoestetic, and Juice Beauty. Meanwhile, SHUIYANGTANG will also present 999 high-end niche salon fragrances with a unique "perfume museum". Furthermore, SHUIYANGTANG will also create nine exclusive collaborations for the offline debut of high-end beauty brands.
Then, what are the advantages of SHUIYANGTANG compared to other beauty collection stores in the market?
"It is still in the process of experimentation, and is also intended to form an implementation closed loop for the partner brands," Muxiang believed that "compared with other beauty collection stores, SHUIYANGTANG positioning as a high-end beauty collection store. At the same time, it created a new model of one show, one store." According to the introduction, through the one show, one store model, SHUIYANGTANG attracts flow with exhibitions and converting with stores, introducing consumers to the unique concepts, stories, and product advantages of global beauty brands, shaping a high-end brand tone and rich brand image. However, for the store expansion plan and specific operation strategy, there is no further disclosure from S’YOUNG.
"SHUIYANGTANG has certain advantages, but it also depends on the specific market operation," an industry veteran believed that S’YOUNG's resources in terms of channels, supply chain, and capital will help the stores take root. Also, the multiple brands it holds allow the stores to guarantee the products. But, at present, the main problem facing the physical stores is still the customer flow, and this depends on how SHUIYANGTANG solves it.
It is reported that the SHUIYANGTANG Changsha concept store, with an investment of nearly 70 million yuan and located on the second floor of Parkson Beauty in IFS, will officially open on October 1, 2022, and its Tmall international flagship store and Weixin official mini-program will also open on the same day.
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