Symrise: New Ingredients Will Increase under the Filing System
- Chaileedo Press
- Sep 15, 2022
- 3 min read
The number of new ingredients for special cosmetic products under the registration system will not increase significantly in the short term.
As one of the world's leading suppliers of cosmetic ingredients, Symrise has been committed to the R&D, production, and application of various ingredients. For example, SymWhite® 377, one of its core products, has been favored by international famous brands such as Dr.Ci:Labo, L'Oreal, and La Roche-Posay in the field of whitening. CHAILEEDO invited Lao Shuquan, the director of Symrise's cosmetic ingredients department in China, to talk about the future trends of cosmetics in China.
In his opinion, it is difficult to speak of a major trend in the short term, and the pace of industry renewal and iteration will become slower. From the raw material side, the number of new ingredients for general cosmetics will increase under the filing system. But with the introduction of new regulations (CSAR), the number of new ingredients for special cosmetics under the registration system will not increase significantly in the short term.
He has also said that in such a context, creating a best-selling product mindset is not relevant to the current dynamics. It will take time for the whole industry to digest and absorb the new regulatory changes for quite some time. There is no such thing as a breakout point in the short term for efficacy cosmetics, and it will be characterized by lukewarmness. Meanwhile, the whole industry and brands are gradually tamping down the groundwork for the development and launch of efficacy cosmetics, which also takes time. In the longer term, this will be more favorable to the growth of brands and companies with strength.
Since the new regulations have been fully implemented, the year 2022 is both the first year of regulation change and efficacy. In the face of regulatory changes, Lao Shuquan believes that cosmetic companies should do the following three things.
First, to calm down with requirements that are higher than the regulations, and steadily strengthen the management foundation of quality and safety control and so on. Second, change the state of emphasizing marketing over R&D, reflecting the essence and advantages of R&D. Third, integrate the supply chain and make full use of excellent supply chain resources.
Previously, he mentioned to CHAILEEDO that after the implementation of new regulations, the development cycle has become longer and the development cost has increased. This makes each brand need to pay attention to each product brought to the market, not to put the trial and error cost in the market as much as possible, but to do a good job in the enterprise to fully justify the research work. This also makes the past kind of marketing mind through the Internet medium to obtain traffic and will be changed.
Furthermore, for the hot section of efficacy cosmetics in recent years, Lao Shuquan believes that the key to breakthrough is for companies to come up with products that really work. "Combine efficacy for problematic skin solutions, be realistic to be effective, and enter the special certificate category to focus on innovation of new efficacy and explore the possibilities."
Therefore, to meet the requirements of the regulations, cosmetic companies should develop products to improve the actual efficacy quality of their products to ensure that every product listed stands up to the test of consumers. This, in turn, is the basic starting point for the development of efficacy products today.
On September 22, the 5th Conference on China’s Cosmetics Trends will be held in Hangzhou, China. CHAILEEDO will be live streaming the entire event, register now to book a live stream: https://www.chaileedo.com/events.
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