Sunscreen Brand Vacation Completed Series A Funding with Raising $6 Million

Sunscreen brand Vacation has completed the $6 million series A funding. The Miami-based brand will use the funding to increase its distribution nationwide by forming new retail partnerships.

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Vacation, the Miami-based Sun lotion company concluded a series A funding round, raising $6 million. The funding was led by Silas Capital, True Beauty Ventures, BFG Partners, Sonoma Brands, Marla Beck, co-founder and former CEO of Bluemercury, Heela Yang Tsuzuki, co-founder and CEO of Sol de Janeiro, and other investors.

Vacation was established in 2021 by Marty Bell, Lach Hall, and Dakota Green to make sunscreen enjoyable. The company has a beach culture-themed branding from the 1980s and is most recognized for its Classic Whip Sunscreen Mousse, which draws inspiration from whipped cream.

By the end of this year, Vacation is expected to achieve $20 million in retail sales. The brand's largest national partner, Ulta Beauty, will expand to an additional 700 locations this month, increasing the brand's overall store count to over 1,200 stores.

Vacation will use the newly raised funds to create new products and expand its distribution in the United States and expand its team. This includes partnering with Ulta Beauty, Nordstrom, and Anthropologie to distribute its products. Additionally, the brand will be sold at Bluemercury, CIBO, and Aerie. Ulta Beauty previously recognized Vacation as a top-performing brand earlier this year.

In addition, Vacation plans to expand its team, which has recently welcomed new members including London Nielsen-Krupski, who previously served at Bondi Sands, L'Oreal, and PepsiCo as Senior Vice President of Sales and Commercial Strategy. The company also names Ryan Bukstein as Vice President of Marketing and Katrina Virani as Vice President of Product Development.

Brian Thorne, partner at Silas Capital said: “Dakota, Lach, and Marty have built an incredible brand that is bringing fun back to the sun care category while demonstrating the ability to break through the inefficiency of digital marketing today with innovative products and creative marketing–that’s their unfair advantage.”