Sunscreen-based Foundation Products Will Become a Trend
- Chaileedo Press
- Sep 13, 2022
- 3 min read
Updated: Sep 14, 2022
With the support of policy, the companies that really establish brands and products will be favorable in the future.
The world-renowned beauty foundry Intercos has started to develop fastly since its listing in November last year. From its recently released financial report for the first half of 2022, the company’s revenue of 2.546 billion yuan ($367.3 million), up 17% year-on-year. Adjusted net income was 144 million yuan ($20.7 million), which increased 54.4% year-over-year.
CHAILEEDO invited Shen Yan, Vice President of Sales of Intercos China&Southeast Asia, to talk about the future trends of cosmetics in China.
In her opinion, regulations such as efficacy evaluation have raised the threshold for filing in the past two years, allowing brands and manufacturers to be more professional about the process and standards of product development. The overall direction is positive and active for consumers and companies that really establish brands and products.
Meanwhile, there is a growing concern for sustainability among the Chinese and overseas. Raw materials, formulations, packaging materials, production processes, and environmental protection are all mentioning sustainability, and the efforts of top companies to reduce their carbon footprint and Clean beauty will all have an impact on the industry.
Furthermore, with China's policy support for high-end local brands, there will be a later upgrade of Chinese local brands to match the consumer upgrade. Some big brand clients will establish their R&D teams, invest more research in raw materials and formula systems, and build stronger technical core barriers.
It is worth noting that Shen Yan is very optimistic about high-efficacy skincare products, post-medical repair products, aromatherapy, fragrance personal care, and youth skincare categories. She believes that in skincare products, there will be more high-efficacy products, and the idea of best-selling products is still more favored by brands. With the popularity of medical beauty, products for post-medical repair and barrier repair, as well as products that synergistically prolong the effects of medical beauty will also become a trend.
Moreover, influenced by the declining birth rate, the skincare and cleansing market for teenagers will also be a new development direction.
In addition, the demand for aromatherapy and fragrance products on the consumer side will grow further as the strengthen for personalization and self-awareness of consumers in the first and second-tier cities.
As a leading global beauty factory, Intercos is famous for its cosmetics. As far as the cosmetics category is concerned, Shen Yan said that foundation products that can have the same repurchase attributes as skincare products are currently receiving more attention from brands. Foundation products for various skin types, different textures, and makeup effects will continue to emerge, and there will be more breakthroughs. There will be a higher demand for foundations that are: less prone to oxidation, makeup holding, clean make-up, moisturizing and nourishing, and sunscreen function.
The trend will be for foundations with sun protection, such as air cushion compacts and powders (which are easy to carry and can be replenished at any time to maintain the performance of sun protection). The tendency for loose powders will lie in the availability of more innovative packages that meet the need for easy portability.
Affected by the pandemic, lip makeup has declined significantly, and the development of lip glaze, lip clay, and lip gloss has been relatively saturated. Lip products will also be innovative in terms of makeup effects. From matte to glossy which is subdivided into oil shine and water shine, it is very challenging for product development.
Moreover, innovative packages that match the above categories are also important, and there are opportunities in other small categories of teenage makeup and delicate makeup effects.
On September 22, the 5th Conference on China’s Cosmetics Trends will be held in Hangzhou, China. CHAILEEDO will be live streaming the entire event, register now to book a live stream: https://www.chaileedo.com/events.
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