Skincare Brand SHE LOG Launches Biodegradable Bag

Abstract: China's original plateau plant skincare brand SHE LOG launched Ding Zhen(a Chinese influencer popular in TikTok China) co-branded peripheral Limited Bag, which is made of biodegradable jute fiber.

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The bag is available on its flagship store on the Chinese e-commerce platform Tmall. Customers can get the bag if their payment can be reached at 329 yuan(about $49.1). The amount of the bag is limited to 5,000 units.

According to CHAILEEDO, the bag launched this time uses jute fiber of plant origin as the production material, which is natural, rough, durable and biodegradable. SHE LOG aims to express the brand's philosophy of plant-based raw materials as the core and to advocate natural environmental protection.

Founded in Guangzhou in December 2020, SHE LOG is dedicated to creating green, safe, gentle and effective skincare products including the Matsutake Mushroom Series Amino Acid Cleanser, essence, facial cream, mask, makeup remover, etc. Its products are available on Tmall, Jingdong and other e-commerce platforms. Its brand positioning insists on being rooted in China, using rare plant extracts. With scientific innovation as the core concept, the brand is committed to delivering green and healthy beauty care solutions and a simple lifestyle. It is worth noting that The Body Shop also advocates green skincare and veganism. In its Chinese e-commerce platform Tmall Global official flagship store, the highest-selling product is The Body Shop Ginger Shampoo priced at $14.8 with the total sales volume of 200,000+. In its comment section, a number of users said they have repurchased the products several times.

It is reported that during the first Chinese Double 11 Shopping Festival that the brand participate in, the monthly sales of its iconic product reached 100 thousand units. The total sales of SHE LOG exceeded $2.684 million in its flagship store on Tmall during the Chinese Double 11 Shopping Festival in 2022. In February 2022, sales of SHE LOG on the Taobao channel reached $2.2 million.

At present, SHE LOG said the brand's full range of packaging is made of renewable paper with environmentally friendly soy ink printing. The bottle is also a biodegradable material. This sustainable concept echoes the plant-based skincare brand concept that SHE LOG has been following. Previously, SHE LOG also participated in the Earth Hour campaign and advocated for consumers to take action together.

In recent years, in order to solve the increasingly serious climate problem and promote environmental protection, on September 22, 2020, Chinese President Xi Jinping on Tuesday made a statement at the general debate of the 76th session of the United Nations General Assembly that China would strive to peak carbon emissions before 2030 and achieve carbon neutrality before 2060.

Against this backdrop, carbon reduction has become a top priority in the sustainability plans of major beauty giants, and their latest sustainability goals include further refinement of the direction and criteria for carbon reduction from using renewable energy for production to more environmentally friendly transportation processes. Now, these beauty industry leaders are also setting their sights on carbon capture, utilization, and sequestration technologies to separate greenhouse gases from the environment and even convert them into resources. L'Oréal's 2030 Sustainability Commitment cites its Natural Regeneration Fund's goal to help capture 15 to 20 million tons of carbon dioxide by 2030, and P&G's "Net Zero 2040" sustainability goal announcement states that it will pilot and promote materials made from renewable carbon, recycled carbon and carbon capture technologies. materials.

According to the Who Cares Who Does release by Kantar Consumer Index, the percentage of Chinese consumers who support environmental protection reached 53% by 2020, an increase of 13 percentage points from last year, indicating that consumers are gradually becoming more concerned about sustainability and more environmentally conscious. Among Chinese brands, CHANDO has gradually implemented sustainable development strategies including clean production, energy saving and emission reduction, in addition to the launch of the eco-friendly bottle packaging of its products some years ago.

In today's world, sustainable lifestyles are more important than ever, and more and more beauty companies are involved in sustainable ecology. The bag launched by SHE LOG in conjunction with Ding Zhen is dedicated to strengthening environmental education for consumers and contributing to the cause of environmental protection in China.