SK-II Inaugurates The PITERA™ Science Expert Panel
- Chaileedo Press
- Jul 20, 2023
- 2 min read
According to research results, PITERA™, a natural ingredient made from SK-II's proprietary yeast fermentation process, reduces "AT-0"2 and prevents the aging chain reaction, keeping skin looking younger.
Today (July 20), SK-II debuted new discoveries about skin aging, launched innovative products, and established the first PITERA™ Science Expert Panel comprised of the world's leading dermatologists, according to PR Newswire.
At the 2023 World Congress of Dermatology in Singapore, Alexa B. Kimball, Professor of Dermatology at Harvard Medical School, presented findings from a collaborative research article journal with scientists from world-renowned research institutions.
SK-II's latest discovery is that the aging trigger factor "AT-0"2 accelerates the signs of aging through a chain reaction, even as early as the 20s. If left untreated, the aging chain reaction can lead to accelerated signs of aging, which can lead to more serious signs of premature aging.
According to research results, PITERA™, a natural ingredient made from SK-II's proprietary yeast fermentation process, reduces "AT-0"2 and prevents the aging chain reaction, keeping skin looking younger.
Following the World Congress of Dermatology, SK-II established the first PITERA™ Scientific Expert Panel to recognize some of the world's top dermatologists who have partnered with SK-II to advance the science of skin aging. These include Hong Xianglei, Professor of Dermatology at Huashan Hospital, Shanghai Medical College of Fudan University, Wu Yan, Professor of Dermatology at Peking University First Hospital; Kenji Kabashima, Professor and Director of Dermatology at Kyoto University Graduate School of Medicine, Gaku Tsuji, Associate Professor of Dermatology at Kyushu University Graduate School of Medicine; and Masutaka Furue, Professor of Dermatology at Kyushu University Graduate School of Medicine. Furue.
In addition, SK-II celebrated the establishment of the PITERA™ Scientific Expert Panel with the launch of SKINPOWER Advanced Cream, a new anti-aging product inspired by the discoveries and findings of skin aging research.
SKINPOWER Advanced Cream
Sue Kyung Lee, CEO, Global SK-II shared "A breakthrough of the Aging Trigger Factor as the root cause of accelerated skin aging with the launch of our new SKINPOWER Advanced Cream and our strong commitment to continue advancing skin science with our first-ever PITERA™ Science Expert Panel. We look forward to working closely with our partners to bring more breakthrough innovations to consumers with PITERA™."
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