Shiseido Unveils Four Digital Human at Once
- Chaileedo Press
- Jul 14, 2023
- 2 min read
Updated: Jul 17, 2023
Searching on Xiaohongshu platform with the keyword Digital Human yields over 100 related accounts, with many virtual humans gaining popularity and collaborating more and more with beauty brands.
Today (July 14th), Shiseido announced through its official account on Chinese sharing platform Xiaohongshu account that it has invited four virtual digital humans to endorse its product Shiseido Ultimune Power Infusing Concentrate.
(Credit: from Shiseido official account)
It is understood that Digital Human/Meta Human are digitally created human-like characters using digital technology. Shiseido's Digital Human include "Fashion Blogger" AYAYI, "Virtual Idol" Noah, "AI Artist & Fashion Designer" MUSE, and "AI Artist & Technology Development Officer" ALPHA.
These four digital humans are owned by Shanghai Ranmai Network Technology Co., Ltd. (referred to as "Ranmai Technology"). Public information shows that Ranmai Technology was established in October 2020 and is a meta-universe content IP and digital asset operation management company. Starting with the hyper-realistic digital human AYAYI, it has gradually formed a more complete digital human IP matrix, and has developed and operated several hyper-realistic digital humans including AYAYI, Noah, Ruo Yi Ro1yi, and Ayo.
Since its establishment, Ranmai Technology has received multiple rounds of financing. On June 25th, 2021, Ranmai Technology received angel round financing of several million RMB. On January 21st, 2022, it received Pre-A round financing of tens of millions of RMB. On December 15th, 2022, it received A round financing of tens of millions of US dollars.
It is worth noting that among the above-mentioned digital humans, AYAYI has collaborated with beauty brands before. In 2021, AYAYI became the ambassador for L'Oreal's color renewal campaign, and in 2022, it collaborated with MAC and Nature Republic to promote brand products.
(Credit: from Xiaohongshu)
Searching on Xiaohongshu platform with the keyword Digital Human yields over 100 related accounts, with many virtual humans gaining popularity and collaborating more and more with beauty brands.
For example, ALiCE, the virtual human with the most followers, shares daily life on the Xiaohongshu platform as a "fashion blogger" and has promoted products such as Sulwhasoo's Ginseng Lotion and L'Oreal Age Perfect Nectar Royal. Currently, ALiCE has more than 30,000 followers and has received 72,000 likes.
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