Shiseido is Set to Accelerate its Expansion in Hainan Travel Retail Market
- Chaileedo Press
- Apr 11, 2023
- 2 min read
Updated: Apr 13, 2023
The Japan beauty giant Shiseido Group has participated in the Expo for the third consecutive year, is set to accelerate its expansion in Hainan travel retail market.
On 11th April, the the 3rd China International Consumer Products Expo (referred to as " Expo") officially kick off in Haikou, Hainan. Shiseido Group has participated in the Expo for the third consecutive year. At this year's Expo, under the theme of "Awakening Inner Beauty", Shiseido showcased its rich and balanced product portfolio to consumers, helping them to achieve holistic aesthetic enjoyment.
At the same time, Shiseido's 11 popular brands under the group debuted new and limited-edition products at the Expo, demonstrating its continued efforts and confidence in accelerating its layout in Hainan and exploring the travel retail market.
Shiseido introduced its Timeless Glassy Skincare Collection at the Expo, which made its debut at the event. As Shiseido's high-end luxury skincare series, the Timeless Glassy Skincare Collection continues to explore legendary and rare ingredients with exquisite craftsmanship, applying advanced technology to present consumers with exceptional skincare experiences and help women feel their beauty from the inside out.
Last year, the upscale perfume and makeup brand Serge Lutens made its offline debut in mainland China at the Expo, receiving widespread attention and discussion. This year, Serge Lutens returned to the Expo and presented the "Berlin Girl 10th Anniversary Limited Edition" for its first offline debut in mainland China.
In addition, as summer approaches, sunscreen has become a category of great concern to consumers. Anessa has partnered with "Doraemon" to launch a collaborative joint product, and the Consumer Goods Expo showcased the travel retail channel exclusive version of the "Doraemon" collaborative golden sunscreen milk.
Shiseido said the product utilizes thermal energy black technology and an upgraded version of water-resistant sunscreen technology to achieve long-lasting and high protection against the sun's harmful rays, making it suitable for outdoor sports scenarios.
In 2022, the net sales of Shiseido Group's travel retail business increased by 15.3% compared to 2011, and Hainan has become an important engine driving the development of the Asian travel retail business.
Shiseido Group believes that the company has attracted consumers from various regions by deploying a diversified brand portfolio and entering multiple duty-free malls. In the future, Shiseido Group will promote business growth in Hainan by creating a seamless O2O journey and strengthening cooperation with long-term strategic partners, contributing to the development of Hainan as an international tourism consumption center.
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