Sephora to Open Second Store in UK on the Heel of its Return after 18 Years

It is reported that in March this year, Sephora returned to the UK after 18 years to open its first brick-and-mortar store.

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LVMH-owned beauty retailer Sephora will open a second offline store in Westfield Stratford City, London, UK this November, according to WWD.

The store is said to be approximately 6,000 square feet in size and divided into areas including select brands, product news, exclusives, trends, recommendations and a curated merchandise area. The store also features perfume bottle engraving, professional makeup, skin diagnostics and treatment services in the center of the store, with more than 135 brands sold.

Sephora debuted its first physical retail brands in the UK through this offline store, including Tarte (which has its own section at the front of the store) Glow Recipe, Supergoop, Danessa Myricks and Kosas.

CHAILEEDO found that Sephora had exited the UK market in 2005. In 2021, however, Sephora acquired FeelUnique, a British beauty retail e-commerce platform, for $147 million, and in 2022, Sephora officially announced details of its plans to return to the U.K. market. In March, Sephora officially returned to the UK market by opening its first UK brick-and-mortar store in Westfield Mall in the City of London's West End.

According to LVMH's latest financial results, Sephora had a strong quarter and continued to gain market share. Momentum was particularly strong in North America, Europe and the Middle East. The brand continued to expand its distribution network, particularly in the United Kingdom, where its first store in London is already available online and is off to a good start.