Sephora has Relaunched in the UK

Beauty retailer Sephora has launched a brand new website in the UK after acquiring Feelunique.

---

Sephora recently announced the details of its plan to return to the UK market. Feelunique. Com was changed to Sephora. co.uk on October 17.

The partners of Feelunique include more than 800 global brands, ranging from first-line brands to general items, including Yves Saint Laurent, Chanel, Dior, Tom Ford, Charlotte Tilbury, Dermalologica, and GHD. Among the customers of Feelunique, the younger generation under 35 accounts for 65%. Its business covers 120 countries/regions around the world and has specialized websites in the United States, China, France, Germany, and Norway, with millions of customers worldwide.

Feelunique has said in an interview with WWD that within two years of entering the Chinese market, the market has soared from 2% to 10% of total revenue, making it their second largest market. In addition to consolidating its position in key markets in Europe, Feelunique will focus on Asia, exploring the potential of markets such as China.

The deal was first revealed in the media in July 2021, and on September 28 of the same year, the entire share capital of Feelunique was acquired by Sephora for £132 million (approximately $117.1 million).

After a £5 million ($5.645 million) loss in fiscal 2020 (ending March 31, 2020), Feelunique has been looking for a potential buyer since the beginning of 2021.

For the fiscal year 2021, which ended March 29, compared with the previous year, Feelunique's profit improved significantly to £2.5 million ($2.822 million), turning a loss into a profit. Total sales of £103.5 million ($116.8 million) jumped 26%. Online sales rose 695% and active customers increased by 42% to 1.3 million due to a surge in consumers turning to online shopping as a result of the epidemic.

Industry insiders noted that Sephora's move is aimed at entering the U.K. market through Feelunique, which currently has no stores or official website in the U.K. So far, it has not set up stores in the UK, mainly because the region has been monopolized by Boots.

Feelunique is known for its unparalleled customer experience, deep e-commerce expertise, and knowledge of the UK consumer. Once in a public interview, Sephora President and CEO Martin Brok said.

In addition, Sephora offline stores will be opened in London, UK in March 2023, and the location of the stores has not been disclosed. Sephora entered the UK for the first time in 2000 and opened nine stores, including Kent's first store. However, due to fierce competition from Boots and other retailers, these stores were closed in 2005.