Selena Gomez’s Rare Beauty will Make its Debut in India

Selena Gomez, a well-known American musician and celebrity, is set to introduce her cosmetics brand Rare Beauty in India on June 15 for the first time.

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According to Grazia India, American celebrity musician Selena Gomez has collaborated with multi-brand beauty retailer Sephora to launch her cosmetics brand Rare Beauty in India on June 15. Rare Beauty products will be available at all 26 Sephora stores in India and on its e-commerce store.

Founded in 2020, Rare Beauty offers a diverse range of products such as foundations, blush, bronzer sticks, eyeshadows, lip glosses, and eyeliners, among others. The brand focuses on designing products that are easy to open and use, catering to differently-abled individuals. Rare Beauty's minimalist packaging is intended to convey a practical and functional approach to beauty.

On May 3rd, Selena Gomez announced on social media the 2022 annual report for her personal cosmetics brand, Rare Beauty, stating that the brand had generated at least $500 million in sales last year.

“Our mission is to help everyone celebrate their individuality. It's about breaking down unrealistic standards of beauty and focusing on enhancing our unique qualities. We want to promote self-acceptance and give people the tools they need to feel less alone in the world.” Selena Gomez told Grazia India.

When asked about why she thinks now is a good time to enter the Indian market, Selena Gomez said: “We have had so many requests from our community to come to India, and I'm so excited we're finally here!”

“When I created Rare Beauty, I knew I wanted it to be more than a beauty brand. Rare Impact was always at the centre of our mission, and I think the two fit seamlessly together. We donate 1% of all sales globally to the Rare Impact Fund to increase access to mental health services for young people.” Selena Gomez added.