Alibaba Group announced a new organizational structure for the former Taobao Tmall business. A new Industry Operation and Development Center, Platform Strategy and Operation Center, and User Operation and Development Center will be set up. On January 6, Alibaba Group's President of China's digital business segment, Dai Shan, released an internal letter announcing the new organizational structure of the former Taobao Tmall business. The new structure will "fully focus on user experience and customer value, eliminate inertia and encourage institutional innovation". One of the most concerning adjustments is that, on the basis of the dual brand operation of Taobao and Tmall, a new Industry Operation and Development Center, Platform Strategy and Operation Center, and User Operation and Development Center will be set up, respectively, by relevant personnel, reported directly to Dai Shan. In terms of innovative business, the heads of content ecology such as live streaming and GuangGuang also report directly to Dai Shan, which also reflects the importance Ali attaches to these two businesses. The establishment of three new centers means that the two core businesses of Ali's e-commerce, Taobao and Tmall, are fully integrated in the background. After this round of adjustments, the Greater Taobao will form a unified platform mechanism to ensure a simpler and smoother shopping experience for consumers and more certainty for the development and growth of small and medium-sized merchants. On January 1, Ali China's digital commerce segment was officially established, with Dai Shan representing Ali Group in charge of the Greater Taobao (including Taobao, Tmall and Ali Mama), B2C retail and other layers of the organization. Alibaba's financial report shows that as of September 30, 2021, there are 953 million annual active consumers from the Chinese market in the Alibaba ecosystem. Monthly active users (MAUs) in the Chinese retail market reached 946 million, an increase of 65 million from the same period the previous year. Analysts believe Alibaba will further consolidate and strengthen consumer mindsets and create greater certainty of growth opportunities for different types of merchants as the Taobao-Tmall business converges, merchant services and consumer experiences are upgraded, and live streaming and content-based businesses are further strengthened.

Jiaodian Freda from Freda Pharmaceutical Group released a new brand of material ingredients Bai Fu. It launched three new raw materials, respectively, Bai Fu cosmetic-grade hyaluronic acid, Bai Fu revitalizing small molecules, Bai Fu ergothioneine. "China accounts for the largest amount of hyaluronic acid in the world and most hyaluronic acids are manufactured in Shandong, China." This phrase has become the most resounding advertising slogan of hyaluronic acid enterprises in Shandong. Standing in the center of hyaluronic acid in China, Jiaodian Freda from Freda Pharmaceutical Group celebrated its 10th birthday and officially released the new brand of raw material "Bai Fu". Freda created one remarkable record after another in the past 30 years like it is the first to master the biofermentation technology to extract hyaluronic acid and break the international monopoly, realize the mass production of hyaluronic acid in China, to break through the application of hyaluronic acid in cosmetics... With the joint efforts of a group of enterprises, Chinese hyaluronic acid has gradually become the focus of the world. In 2020, the size of China's hyaluronic acid raw material market accounted for more than 84% of the world, of which 70% of it came from Shandong. Jiaodian Forida, the world's largest supplier, occupies 26% of the share. It is understood that Jiaodian Frida already has an annual production capacity of 420 tons of cosmetic food-grade hyaluronic acid and is investing in the construction of an annual production capacity of 520 tons of pharmaceutical-grade sodium hyaluronate project. The production capacity card point has exploded and the annual output value of Jiaodian Freda reached $35 million, making it an industry leader. Aimed at the future, Jiaodian Freda launched a new brand of raw materials, Bai Fu. The word Bai Fu means a hundred-year brand and people enjoy an abundant and rich life. As the mission of Jiaodian Freda says, "Let people live younger and live longer". The birth of Bai Fu also hopes to make people's lives better because of Jiaodian Freda. It is understood that this time, Bai Fu launched three new raw materials, respectively, Bai Fu cosmetic-grade hyaluronic acid, Bai Fu revitalizing small molecules, and Bai Fu ergothioneine. Specifically, the cosmetic-grade hyaluronic acid carries 30 years of research experience from Freda Group, which has the characteristics of efficient moisturization and skin softening. The revitalizing small molecule is manufactured by using the biological enzyme method and chromatographic chromatography technology with an average molecular weight of 800Da, which can be instantly absorbed transdermally and directly reach the dermis. It is understood that ergothioneine is a natural antioxidant, which is the star ingredient in many international famous brand star products and has become the apple of the Chinese cosmetic market in recent years. Knowing the market demand, Jiaodian Freda cooperated with the Shanghai Institute of Organic Chemistry, Chinese Academy of Sciences in 2021 to apply the hyaluronic acid + ergothioneine compound boosting technology and create the differentiated product of Bai Fu ergothioneine. At present, Jiaodian Freda's brands include oral hyaluronic acid "BOYO" and "ROYAL REFINE Hyaluronic Acid Drink". Among them, "ROYAL REFINE" broke the blank of hyaluronic acid food in China. "BOYO" has ranked first in the category of oral hyaluronic acid in Tmall for many months since its launch.

According to the relevant Chinese laws and regulations, products and services that do not meet the mandatory standards shall not be produced, sold, imported, or provided. After the transition period, the production and sale of food and cosmetics that do not meet the new standards will no longer be allowed in the Chinese market.

Accumulate as much as possible but to release a little at a time. Editor's Note As the leader in global economic growth, China's beauty market is booming. The market breaking through trillions of dollars in volume will soon become the top in the world. Looking into the future, international beauty giants prepare for the competition while domestic enterprises are following. Whether the big ship proceeds smoothly without a hitch, the helmsman is responsible for an important mission. CHAILEEDO holds a column "CEO on Trends" and we interview CEOs from well-known cosmetic companies at home and abroad to discuss the future increment and trends of the Chinese market. Since its entry into China in 1997, ALBION, as a brand promoted by many KOLs, has a large number of loyal fans but keeps a low profile. Why? With the consensus that "the Chinese market is in a decisive position", how will ALBION enhance its competitiveness in China's high-end beauty market? In an exclusive interview at the 4th China International Import Expo with Shinichi Odabe, General Manager of ALBION China, he explained ALBION's philosophy of "slow is fast". Original skincare model "Lotion first, then Toner" Public information shows that Hideo Kobayashi founded ALBION in Tokyo, Japan in 1956, which has been designated as a high-end Japanese beauty brand since the day of its found. In 1997,  ALBION entered the Chinese market and was one of the first Japanese cosmetic brands to enter China. At that time, Guangzhou Aozhimei Cosmetics Co., Ltd. was the sole agent of ALBION in China and its main channels are beauty salons and cosmetic stores. In 2011, ALBION's parent company, ALBION Group, established a subsidiary in Shanghai, ALBION (Shanghai) Cosmetics Trading Company which is the fourth subsidiary of ALBION Group in overseas markets after the US, UK and Hong Kong, China. It is mainly responsible for ALBION's operation in the department store channel. From the history of ALBION in China, it is easy to see that the brand has been in the Chinese market for 24 years. However, it is only in the last few years that the brand has started to make its presence shown out, why is that? At the outset, CHAILEEDO threw out this question to Shinichi Odabe that puzzled many industry professionals. In response, Shinichi Odabe said that there are four main reasons: first, when ALBION first entered the Chinese market, the brand chose to do the same as it did in its home country of Japan, which is to work with local cosmetic specialty stores. We are currently working with nearly 400 cosmetic specialty stores for 5 to 10 years and have gained a group of loyal consumers. Second, on the basis of the above, the brand opened its online Tmall international flagship store for the first time in 2018 and its official flagship store in 2019. The opening of the online channel has led to a significant increase in the number of brand consumers. Third, before the pandemic, many consumers go to Japan to buy our products as as a daigou, a freelance retail consultant, which also accumulated a brand impression in the minds of consumers. Fourth, the rapid development of the high-end cosmetics market in China in recent years has also played an important role. In Shinichi Odabe's opinion, ALBION's route is a process of accumulation and development unlike some brands that "become popular in one day". It is worth mentioning that the most widely known brand differentiator of ALBION is that the brand was the first in the cosmetic field to introduce the unconventional skincare step "Lotion first, then Toner". The brand believes that as the first step after cleansing, the penetrating lotion can be the first to repair the barrier and awaken the skin's deep energy, creating clear, transparent and supple skin. The ALBION Toning Essence is the brand's star product, which is loved by the market. It is reported that there are more than 20,000 notes related to "ALBION Toning Essence" and 60,000+ notes related to "ALBION" on Chinese social platform Xiao Hong Shu. Better service, slower expanding stores As we all know, most foreign beauty brands have been settled in Tmall, Jingdong and other online platforms as early as around 2015 to seize the first trend of online dividends in China's Internet era. However, ALBION only entered the online channel for the first time in 2018. Is this a missed opportunity? According to Shinichi Odabe, it is not. This is because it is closely related to ALBION's consistent brand philosophy. "We attach great importance to the consumer's sense of experience with the product and always believe that consumers will only buy after they have used the product in the offline store so that they will become loyal customers of ALBION." He further explained that the fundamental reason why 2 online stores were later opened in the Chinese market was also based on the characteristics of the Chinese consumer market, and not for performance. "The Chinese market is so big that it is difficult for us to open stores in every city in a short period of time. Therefore, online sales can better facilitate consumers to buy products." It is worth mentioning that Shinichi Odabe added "until now, ALBION has not entered the online channel in Japan itself." As of now, it is reported that ALBION has opened 10 special stores in department store and cooperated with nearly 400 cosmetic specialty stores in the mainland China market. In terms of numbers alone, that's not much for a brand that has been in China for 24 years. But Shinichi Odabe says that ALBION has no intention of "opening many stores at once" to ensure the quality of service at each store. He said, "On the one hand, the brand's requirements for BA service is very high, but BA training needs process and time. On the other hand, ALBION's requirements for department stores are also more stringent. The department store must be the most popular, the best location and first-class in the city." However, Odabe Shinichi also said that ALBION has plans to set up special stores in Hainan duty-free stores. "In addition, we will also strengthen cross-border e-commerce activities to increase the contact with consumers." Slow is fast In summary, it is easy to see that, unlike most brands' "rapid expansion", ALBION has always conveyed a "slow and careful" pace to public. In fact, this tone is reflected in all aspects of the ALBION, especially in product development. Shinichi Odabe said that ALBION has always put the quality of its products in the most important position. He took ALBION Toning Essence as an example and said, "The raw material of health water comes from the barley in Hokkaido. The reason why we choose to plant the raw material there is because the environment in Hokkaido is not polluted and the raw material grown is not easy to mutate and is very pure. Only good raw materials can guarantee good products." What's more, he also introduced that all the products of ALBION will be tried by senior employees of the company before they are launched in the market, "Only products approved by our own employees will be commercialized by us. We believe that product efficacy has a scientific basis and good sense of use, one without the other." Not only that, in the product sector, ALBION has also done to the perfect. It is reported that ALBION has 6 series of products nearly 120 SKUs into the Chinese market and three of these series is divided into seasonal use. Its degree of segmentation is evident. ALBION's 24 years of deep cultivation in China has also ushered in the best time for the development of beauty in China. As we all know, China has become the world's second largest beauty sales market and the size of the cosmetics market is expected to exceed 500 billion yuan this year. At the same time, with the upgrading of consumption, China's high-end cosmetics market has also grown rapidly in recent years. As the backbone of the emerging consumer force, Generation Z is also maturing. Compared to the previous generation, this generation in the demand of "beauty" is more vigorous. This is an opportunity for ALBION to grow in China. Shinichi Odabe told CHAILEEDO that China is already the largest overseas market for ALBION. With the Chinese market currently accounting for about 20% of the brand's global market performance, its importance is self-evident. However, not only ALBION, "the Chinese market is important" has become the consensus of almost all foreign brands. So, how will ALBION ensure its competitiveness in the crowded Chinese market? "The answer is products, research and development and service." In the conversation, Shinichi Odabe stressed the importance that ALBION attaches to research and development, raw materials and talent training. He said the brand will continue to strengthen its investment in these areas. "All of that needs accumulation and development through a long time. Our goal is not to grow numerically by 2 digits per year but to achieve steady growth by constantly increasing the number of customers who recognize our brand. We believe in 'slow and steady' more than running at a fast pace." A handy tool makes a handyman. This is also the truth of "slow is fast". In the exchange with Shinichi Odabe, the degree of importance ALBION places on research and development and brand value was revealed and this is the core reason why the brand has been standing in the world of cosmetics for 65 years.

P&G Group discloses its virtual space BeautySphere for the first time to attract more new customers. Global personal care giant P&G recently showed attendees at the International Consumer Electronics Show (CES) its latest metaverse strategy aimed at attracting more new customers. This includes a digital platform called Beauty SPHERE, which demonstrates how to take an online tour of Kew Gardens in the United Kingdom. P&G's goal is to educate consumers about the plants used in herbal fragrance products. In the real world, the company committed to planting a tree for each participant who completes the journey in Veracruz, Mexico where is rich in biodiversity but is experiencing dramatic deforestation. P&G has also re-imagined a popular advertising campaign from the late 1970s and early 1980s into a video game called "Caries Spread Attack," which is intended to teach children better oral care habits. P&G had previously planned to make a push in the metaverse, and these initiatives are in response to that plan. The initiatives also include the design of Gillette Venus' incarnation in Nintendo's video game Animal Crossing and Life Lab, a smart platform for immersive experiences with the company's products. P&G Chief Brand Officer Marc Pritchard said the payoff is the opportunity to expose P&G products to a new generation of consumers who use these platforms." In an interview, Pritchard said "More of our work will be to deliver these online experiences that allow consumers to interact with the brand." The online virtual world incorporates technologies such as video conferencing and real-time streaming media, which are changing the way people meet, interact and consume. So in addition to traditional customer acquisition method, namely advertising on TV, online and streaming services, P&G is stepping up its efforts to explore a metaverse-focused promotional model. But this also means requiring participants to invest more engagement time, so P&G is looking at ways to capture and hold consumers' attention in the medium. In terms of conventional advertising models, P&G will continue to lay out. But Pritchard said the company is very interested in some cutting-edge technologies. Pritchard said: "It's probably too early to tell. We'll know more than we do today next year." "But what you'll find is that when consumers really like these things, their actual engagement time is going to be amazing."

Abstract: In China, cosmetics claiming that pregnant and lactating women are suitable are new efficacy cosmetics, not general-purpose cosmetics. General-purpose cosmetics cannot claim to be available for pregnant women or special for pregnant women.

TikTok E-Commerce released the "2021 TikTok E-Commerce Annual Report on Development of Domestic Goods", The report shows that the sales of Chinese beauty goods in TikTok e-commerce increased by 696% in 2021. On January 6, TikTok E-Commerce released the "2021 TikTok E-Commerce Annual Report on Development of Domestic Goods" (hereinafter referred to as the report). The report shows that the sales of Chinese brands in TikTok e-commerce increased by 667% year-on-year in 2021. The report shows that the share of domestic goods in the platform is as high as 89% with sales increasing by 667% year-on-year. Sales of domestic goods in the industries of apparel, shoes and bags, beauty, food and beverage, and personal care and household cleaning grew rapidly, rising 411%, 696%, 547% and 912% respectively. The TOP5 cities in sales are Chengdu, Shenzhen, Guangzhou, Suzhou and Shanghai in order. Domestic goods account for 80% of the brands with over 100 million yuan in TikTok e-commerce’s turnover. Domestic goods sales in food and beverage, beauty, apparel, personal care and mother and baby books rank in the top 5. Among buyers, female consumers became the main consumers of domestic goods. They pay more attention to domestic goods in the categories of apparel, baby books, and beauty. Male consumers paid more attention to digital home appliances, alcoholic beverages, etc. The report discloses that the platform promotes the improvement of brand self-broadcast system by strengthening the support for self-broadcast live streaming, which helps Chinese brands' sales to grow. The data shows that the proportion of Chinese brands building self-broadcast live streaming increased by 33% year-on-year and self-broadcast sales increased by 784% year-on-year. As for brands, the report shows that sales of Chinese emerging brands increased by 933% year-on-year. Chinese up-and-coming brands continue to carry out innovation. Outstanding appearance and high cost performance become their key selling points and the TikTok Brand project helped more than 100 brands to achieve an explosion in sales. Sales of long-established brands on the platform grew 647% year-on-year.

Coty, a globally recognized perfume giant, has entered China since 1996. Coty Group has also contributed to the opening of the Chinese perfume competition. Technology drives industry development. Editor's Note As the leader of global economic growth, China's beauty market is booming. The market breaking through trillions of dollars in volume will soon become the top in the world. Looking into the future, international beauty giants prepare for the competition while domestic enterprises are following. Whether the big ship proceeds smoothly without a hitch, the helmsman is responsible for an important mission. CHAILEEDO holds a column "CEO on Trends" and we interview CEOs from well-known cosmetic companies at home and abroad to discuss the future increment and trends of the Chinese market. Coty, a globally recognized perfume giant, has entered China since 1996. Coty Group has also contributed to the opening of the Chinese perfume competition. In order to further show the importance of the Chinese market, Coty Group participated in the 4th China International Import Expo for the first time this year with its ten star brands such as GUCCI, BURBERRY, Chloe, Lancaster, Max Factor, Adidas and so on. Its participating brands covered the three main lines of perfume, color cosmetics and skin care. Through Coty Group's line-up at the Expo and exchanges with Coty Group's General Manager of China, Su Ge'an, Coty's insight of China and future trends can be clearly seen. Three aspects to promote high growth Coty Group, founded by Francois Coty in 1904 in Paris, France, is known worldwide for pioneering the modern perfume industry. The group is divided into two divisions: luxury brands and consumer brands. It is the world's largest perfume company and a recognized manufacturer in the global beauty industry with its products sold in 130 markets worldwide. On August 26, Coty Group released its fiscal year 2021 in fourth quarter financial results and full year financial results (July 2020 to June 2021). Coty's fiscal year 2021 revenue reached $4.63 billion with 59% year-over-year growth in Asia Pacific, 147% growth in the high-end beauty business and 38% growth in consumer business. The data shows that Coty Group outperformed fiscal years 2020 and 2019 in the China market. "So far this year, Coty Group has been growing at a better-than-market pace every quarter," said Su Ge'an. He contributed the growing performance to three things. A rich brand matrix. According to the financial report, sales in the luxury division GUCCI, BURBERRY and Marc Jacobs rebounded 160% year-over-year to 3.641 billion yuan. While the customer division with brands such as CoverGirl and Max Factor rose 44.4% year-over-year on revenue to 3.142 billion yuan in the fourth quarter of fiscal 2021. For the luxury division, the fragrance business of each brand developed rapidly in fiscal 2021, Su Ge'an said. Meanwhile, Coty Group drove performance growth by accelerating product innovation and advancing the speed of new products under the fierce competition in the color cosmetics. GUCCI and BURBERRY both launched a number of new products . Accelerating channel construction. Su Ge'an believes that offline channels enable consumers to experience perfume and color cosmetics products on their own. In 2021 fiscal year, Coty Group has been accelerating the opening of offline stores. Next, GUCCI beauty will also be present in eight new provinces in China and Coty Perfume will open its first flagship store in Dayuecheng, Xidan District, Beijing at the end of November. Compared with offline channels, online channels can show the brand image directly to more consumers without geographical restrictions. Su Ge'an stated that "Coty Group started online channel very late but we accelerated our transformation in e-commerce in the past year. For example, GUCCI and BURBERRY both entered the Tmall flagship store last year and Max Factor also tried to open the TikTok flagship store." Su Ge'an said that he hoped to do long-term brand planning for each brand. It will also try to make the online and offline performance ratio reach a balanced state. Focusing on the Chinese market. Since 2016, Coty Group has started to pay attention to the development in the Chinese market which reflected in the fact that COTY Group remains a distributor business model in China before 2016. But in 2016, it switched to the direct operation model of the headquarters. A year ago, we even made the China market as one of its core strategies. Su Ge'an said that the group's headquarters gave strong support to Coty China in many aspects such as assisting in the strategic planning of key brands, specifically designing the image of the exhibition hall, giving to more media publicity, and helping the team to expand. The Overall Accounting of Perfume is Moving up At present, perfume still takes the lion's share among the three categories of Coty Group: skincare, color cosmetics and perfume but high-end color cosmetics has become the growth engine. For the whole big market in China, perfume is the fastest growing among the three categories of skincare, color cosmetics and perfume,, but the fastest growing is color cosmetics for Coty Group. Su Ge'an told CHAILEEDO that this is mainly because color cosmetics of Coty Group is newly developed and color cosmetics is the growth engine. For the skin care category, Coty Group will focus on developing the brand Lancaster. It is reported that Lancaster was born in Monaco in 1946 and has strong strength in the high-end sunscreen market, as well as a long heritage of skin care technology. Coty Group is helping this brand to transform from a sunscreen-focused to a technology-based skin care brand. Its first new global retail concept store is also open in Hainan. In addition, Coty Group will also reposition the skin philosophy skincare brand, according to Su Ge'an, this is a more natural and environmentally friendly brand. Because of registration regulations, this brand is currently mainly selling through cross-border e-commerce channel. In addition, Adidas is mainly in sports style but also has considerable potential in the field of skin care. As for the perfume category, Su Ge'an introduced that the current perfume brand portfolio of Coty Group is balanced and diversified. In high-end market, two brands GUCCI, BURBERRY performed well in China. In addition to regular products, the two both have Haute Couture line, such as GUCCI's The Alchemist's Garden series, BURBERRY classic series, are more popular in the market. In high-end niche market, Chloé brand, as a representative, its new series name is Wonderland Garden. The theme of whole collection is flowers and many young women like this brand which has great potential for development. Designer perfumes brand such as Miu Miu and Tiffany are all exclusive with Sephora in China, which basically also maintain a two to three digit growth rate. As for lifestyle perfume options, we have CK and MARC JACOBS. In the customer market, our Adidas sporty perfumes is available. From high-end to customers categories, Su Ge'an believes that Coty has a very complete brand matrix that can meet the diverse perfume needs of consumers. And the current rapid development of the Chinese perfume market is also an opportunity for Coty. At present, the whole perfume market is moving up in value. Su Ge'an said that Chinese consumers' priority for perfume has developed rapidly in recent years. Fewer people bought perfume 3 years ago but now perfume has developed into one of the fastest growing categories in the beauty market. Today's Generation Z, in particular, is very knowledgeable about perfume and some have a penchant for collecting it. This trend has pushed Coty Group to keep working on product innovation, as well as pushing the brand to research how to tell the story behind the product and how to explain the brand values and so on. Technology is an important driving force for beauty As for the combination of beauty and technology, Su Ge'an said that technology is an important driving force for the development of the beauty industry. In skincare, technology is crucial to skincare. The development of technology directly drives the development of skincare brands and the performance of their products. For example, Lancaster is recognized as the inventor of retinol, the highest active anti-aging ingredient in the industry. The same is suitable for fragrances. In the days when Coty was first created by its founder, Mr. Coty, perfumes were generally made directly from natural ingredients. But Mr. Coty combined natural ingredients with synthetic ones to create chemically synthesized fragrances and invented modern fragrances. What supported him behind it was the technological nature of fragrance technology. In addition, technology has also helped Coty to make new initiatives in sustainability to drive this strategy forward. For example, Coty is using carbon capture technology to purify the carbon waste emitted from the factory to obtain ethanol, the main raw material for perfumes through a partnership with Lanzatech. Currently, Coty is reportedly the first company in the fragrance industry to introduce sustainable ethanol production through carbon capture technology in its fragrance products. Coty aims to use ethanol produced by carbon capture technology in the majority of its fragrance products by 2023. In Su Ge'an's view, the Chinese beauty market will continue to grow at a high rate and fragrance is supposed to be one of the fastest growing categories. While skin care will certainly continue to be strong and color cosmetics will return to double-digit growth rates as it becomes less and less affected by the pandemic. He believes that the brands that will be successful in the Chinese market in the future must have a strong brand image, brand value and communicating well with consumers at the same time in addition to their products. Such brands can be born abroad or locally in China, said Sugean. "The Chinese beauty market is already important to the global beauty market", Su Ge'an believes that China will have a stronger voice in the beauty market in the future and will become a leader in the global beauty market to lead the development of the entire beauty industry.

L'Oréal launched two beauty hair color products: Colorsonic and Coloright. Both of these products won the CES 2022 Innovation Award at the Consumer Electronics Show. L'Oréal launched two beauty hair color products: Colorsonic and Coloright. Colorsonic can provide consumers for experiencing quick and easy hair coloring at home. Coloright can assist salon staff in building a consumer's hair color profile for hair color selection on the go. Both of these products won the CES 2022 Innovation Award at the Consumer Electronics Show. Colorsonic is a handheld appliance. Its size is the same as a typical hair straightener and its head has a nozzle with comb bristles. Users can choose their desired hair color from more than 40 colors on Colorsonic's official website and L'Oreal will send these dye kits directly to their homes. Users load the dye cartridge into the disassembled Colorsonic handle. After turning on the device, the dying products and developer are automatically mixed. The comb and the part with the mixed dying products are then installed and users can slowly combed with a single click to turn it on. The dyeing is completed where it is combed. During the dyeing process, oscillating nozzle moves 300 times a minute to make quick and even work of the application to cover the original hair color. After combing the hair, users can rinsed their hair directly only need to wait 30 minutes. In the future, hair dyeing is as simple as combing a hair and the color can also be self-chosen with this magic application.

National Medical Products Administration (NMPA) issued the "Catalogue of Distribution of Class I Medical Devices", which revised that "Medical Healing Function Dressing, Repair Gel" can not be used in the name of cosmetics. Related Class I medical devices shall not be added to Chinese medicine, natural plants, and their extracts and other ingredients.

Sun Laichun, founder of Chinese skin care brand Forest Cabin, posted on Chinese social media accusing the famous French luxury skin care brand Chanel of unfair competition against Forest Cabin. On January 3, Sun Laichun, founder of Chinese skincare brand Forest Cabin, posted on Chinese social media accusing the famous French luxury skincare brand Chanel of unfair competition against Forest Cabin. In his post, Sun pointed out that Forest Cabin had never initiated a war with international brands. But Chanel as an internationally renowned brand had poached many front-line employees of Forest Cabin. He accused that the change that Chanel turned into the red camellia skincare sector is not a coincidence but a premeditated one. After that, he posted that this is "the most fierce attack on Forest Cabin since the start of the business. This defense war matters our living and death but also matters whether China's first high-end cosmetics brand can stand out". He pointed out that "there is no way back as a country and an enterprise" calling on consumers to pay attention. For Sun Chunlai's bombardment, Chanel has not yet made any response. Chanel's beauty line is in full swing to promote the "czar" red-camellia-based ingredients of the skincare line and tapped Wang Yibo, Liu Wen, Zhang Junning and other Chinese celebrities to endorse their brand. The product has not been officially announced but Chanel's publicity blog on Weibo, Chinese social media, has more than 1 million reweibo. According to the official website, the product is planned to be officially released on January 5. According to public information, Forest Cabin was founded in 2003 and it is a local original brand in Shanghai, China. It is committed to creating its products by Chinese traditional herbs as raw materials to produce safe and natural cosmetics. With its new category "Camellia oil" and "strong repair, anti-aging", it is loved by young people in first-tier and new first-tier cities in China and has quickly entered the high-end skincare market in China. Forest Cabin has completed two rounds of funding with hundreds of millions yuan in A and B. In November 2021, Forest Cabin completed A round of funding with hundreds of millions yuan led by SIG and followed by Tou Tou Shi Dao Fund and Country Garden Capital and other institutions. Less than 10 months later, Forest Cabin received another B round of funding with hundreds of millions yuan led by MIRAE Asset and followed by SIG and Country Garden Capital. It is reported that after two rounds of financing, the valuation of the brand has increased more than three times.

P&G has acquired Tula Skincare, one of the fastest-growing brands in the prestige space. The consumer goods giant P&G is acquiring Tula Skincare — its third deal in two months and seemingly the largest, as well. Terms of the deal were not disclosed but Tula — a probiotic, superfoods-based skincare line founded by gastroenterologist Roshini Raj, Bobbi Brown cofounder Ken Landis and tech entrepreneur Dan Reich and backed by L Catterton — was reportedly on track to reach about $150 million in net sales for 2021. That makes it almost twice the size of Farmacy Beauty, which P&G bought in November, and three times that of Ouai, the hair care brand it snapped up in December. Taken together as a group, along with P&G's existing portfolio comprised of SK-II and First Aid Beauty, the company is significantly increasing its presence in specialty and premium channels, going head-to-head with rivals including L'Oréal, Unilever and the Estee Lauder Cos. Markus Strobel, president of P&G's global skincare and personal care category, said P&G wants to win in different channels and sectors and narrow the gap in each investment portfolio. Savannah Sachs, CEO of TULA, said that the company mainly provides further skin solutions for consumers and will continue to operate independently with the help of P&G in the future and further drive the company's growth. It is reported that TULA was launched in Sephora, Canada in August this year, which is its first foray into overseas markets. The company has not yet announced its subsequent overseas market layout. Founded in 2014, Tula has posted explosive growth since its inception, an early entrant in the conversation around probiotics in the beauty that connected the dots between beauty and wellness. It is both the fastest-growing prestige brand at Ulta Beauty and also a direct-to-consumer powerhouse, with about half of its sales coming from that channel. Millennials are its core consumer base, with about 75 percent of customers below the age of 35.