Korea's exports to China in 2021 were $213.6 billion which made a record increase of more than 20% year-on-year. Among them, skin care products ranked first in terms of export at $3.74 billion, up 19.4% year-on-year. The Korea Trade-Investment Promotion Agency analyzed Korea's export data to China in 2021 and found that although the export scale is at a record high, the growth rate is slowing down. The market share of Korean major products in China is not dominant and the competitiveness of products needs to be improved. According to the Korea Trade-Investment Promotion Agency (KOTRA) Beijing Trade Pavilion, South Korea's exports to China hit a record high of $213.6 billion last year, an increase of more than 20% year-on-year. It was also the third time in three years that Korea's exports to China exceeded $200 billion. China's imports of Korean-made consumer goods are more active. Among the Korean-made consumer goods exported to China last year, 61 items were exported in excess of $10 million, of which 18 exceeded $50 million and 6 exceeded $100 million. Skincare products ranked first in terms of export at $3.74 billion, up 19.4% year-on-year. Exports of facial cleansers and hand sanitizers ranked second at $360 million, a year-on-year jump of 185.2%. However, the growth rate of Korean-made consumer goods exports to China slowed down and the market share was not dominant. The market share of skin care products in China's import market ranked third after Japan and France with a difference of 5.5 percentage points from Japan. The export growth rate of hand sanitizer and detergent was not as fast as the average in the market. There was a 17-percentage point difference with Japan, which ranked first. According to the agency, although Korean products are recognized by Chinese consumers for their excellent quality and simple and competent design, their market positioning is vague and their brand influence is insufficient. It is necessary to make full use of digital platforms and content to create export momentum while ensuring product novelty and diversification.

Abstract: China's first regulatory document dedicated to the management of cosmetic adverse reaction monitoring, "the Measures for the Management of Cosmetic Adverse Reaction Monitoring" was released, which requires cosmetic registrants and filers to monitor the adverse reactions of their cosmetics on the market and conduct timely evaluations.

The AI device was first introduced to the global market last year including France and China. YSL's Rouge Sur Mesure made its Korean debut earlier last week. The Korean unit of the French personal care company headquartered in Clichy, Hauts-de-Seine, is introducing the Yves Saint Laurent Rouge Sur Mesure to the Korean market. Based on the Perso system, the at-home device allows users to create thousands of shades of the YSL Beauty Velvet Cream Matte Finish. The AI-powered device utilises four colour cartridge sets from YSL's universes of red, nude, orange or pink with each cartridge creating over 1,300 new shades. The Perso technology was originally developed by the L'Oréal Technology Incubator and presented at CES 2020. Additionally, the lip tint device is paired with an app so users can use AI to see a camera view of themselves wearing the new shade of lipstick before going on to create the shade. “The beauty industry is rapidly evolving, and we constantly have to be thinking ahead,” said Guive Balooch, Global Vice President of L'Oréal’s Technology Incubator. “With Rouge Sur Mesure specifically, a huge challenge was inclusivity and ensuring the device could produce enough shades to meet the myriad skin tones and cultural preferences of consumers.” Taking over five years to develop, the device also offers colour recommendations suggestions based on the specific skin tone of the user. Meanwhile, the addition of the YSL shade stylist personalised lipstick shades based on the colour scheme of your outfit. After creating a target shade, the retractable lip brush is used to thoroughly mix the dispensed formula and using the tip of the brush, the lips are lined with the final colour then applied. Users will also have access to a dynamic Discovery page, which shows trending shades within the Rouge Sur Mesure community, seasonally suggested shades and exclusive beauty content. Previously, at the 3rd China International Import Expo, Saint Laurent Beauty launched this highly sought-after product, the world's first at-home customized cosmetic. On November 4, 2021, the opening day of the 4th China International Import Expo, Saint Laurent Beauty also presented the lipstick printer at the Fair and simultaneously launched it on the flagship store of the Saint Laurent on the Chinese e-commerce platform Tmall. "The "YSL ROUGE SUR MESURE" lipstick printer has been successfully commercialized. It is reported that the lipstick printer is priced at $504.65 for a single-shade set, $618.56 for a two-shade set, and $846.37 for a full-shade set in the official Saint Laurent Tmall flagship store. Currently, a number of lipstick printer sets are out of stock in the official Saint Laurent flagship store in Tmall, with only five single-shade sets remaining in stock.

Spanish beauty giant Puig Group is accelerating the layout of the Chinese market. Its high-end fragrance brands Panhaligon, L'Artisan Parfumeur and beauty brand Charlotte Tilbury previously entered the Chinese market through online e-commerce and has now opened a total of more than 10 offline stores. In the post-pandemic era, overseas beauty groups are accelerating the layout of the Chinese market, especially Spain's Puig Group being the most active. Starting from the second half of 2021, Puig Group opened stores for its high-end fragrance brand Panhaligon and L'Artisan Parfumeur, as well as beauty brand Charlotte Tilbury. The three brands entered China's market through the online e-commerce channel. They opened 10 stores after their launch in offline channel since 2021. Charlotte Tilbury enjoyed the fastest pace to open its stores with seven offline stores now in cities including Beijing, Shanghai, Nanjing and Shenzhen. Christian Louboutin Beauty, represented by Puig Group, has also rapidly expanded its offline stores in the total of 5. Compared to overseas beauty groups such as L'Oreal and Estee Lauder, Puig Group, without same brand's name in China, is not well-known in China. In terms of revenue, Puig Group achieved its sales incoming of $2.292 billion and $1.736 billion in 2019 and 2020, respectively, which is still far from the single-quarter revenue from the aforementioned major groups. Affected by the pandemic, Puig Group recorded its first loss in 2020 with its net sales down 32% year on year compared to 2019. However, it was also in 2020 that Puig Group acquired British beauty brand Charlotte Tilbury in $1.630 billion. According to Charlotte Tilbury's accounts filed to the U.K. government in December 2021, the brand's revenue increased 11.3% to $351 million in 2020. Charlotte Tilbury currently has good presence in Chinese beauty community. The addition of Charlotte Tilbury is a core move for Puig Group to develop its business in mainstream beauty market and Chinese market. Puig Group's Panhaligon and L'Artisan Parfumeur have both created hot-selling products that have gained popularity in Chinese market by virtue of the growth of the high-end fragrance market in recent years. Along with the trend of restructuring the fragrance category in Chinese shopping centers, these two high-end fragrances are favored by Chinese consumers due to their previous accumulated popularity. To further increase its market share in the Chinese market, Puig Group has also recently partnered with RuiTai Supply Chain, a subsidiary of Chinese beauty operator Hangzhou UCO, to build a Chinese head warehouse. It also announced an investment in local Chinese fragrance brand Scent Library. Puig Group expects its sales in Chinese market will account for 25% of its total sales by 2025. Puig is a Spanish multinational company specializing in fashion and fragrances, founded in Barcelona, Spain in 1914. Puig's portfolio is divided into three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon's and L'Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garcons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand. And the Derma division, with the Apivita, Uriage and Isdin brands.

Chinese clean beauty brand "Dewy Lab" completed a Pre-A round of funding nearly $10 million led by China Growth Capital and followed by Xiaohongshu. Chinese clean beauty brand "Dewy Lab" announced the completion of a $10 million Pre-A round of funding led by China Growth Capital and followed by Xiaohongshu. Since its product have been launched in January 2021, three rounds of funding have been completed in one year. This is the first cosmetic brand invested by China's social platform Xiaohongshu. According to the official data provided, the product of Dewy Lab monthly sales reached $791,000 in six months after the launch of its self-operated channels. Its sales in the promotion of November 2021 exceeded $1,582,000 and continued to grow to exceed $1,582,000 in December. It has now formed matrices of three major single products including foundation cream, concealer and loose powder. Its sales of each product exceeded $316,400 in November. The main customers are women aged from 25 to 35. The unit price per customer achieved more than 200 yuan (about more than $31.64). Founder Amber said the company has financial health and its profitability has been proven. According to public information, "Dewy Lab" was awarded the 2021 Potential New Brand Award of Chinese e-commerce platform Tmall, the 2021 New Beauty Trend of Chinese short video platform TikTok and the 2021 "Blogger's Choice" Will Future Brand Award of Chinese social platform Xiaohongshu. Its major product, Morning Dew Cream Foundation, won the 2021  Breakthrough Beauty Award in ELLE Beauty Star of Annual Beauty Star - "Award of Clean Beauty Leadership". The core team of Dewy Lab is from Cambridge University, University of Pennsylvania and Nanyang Technological University and their main research interests are in pharmacology, biology and chemistry, which are closely related to makeup formulations and raw materials. Since its founding, Dewy Lab has been working with a team of its scientists and industry experts to develop a commonly accepted standard for clean beauty. It is committed to redefining the category with products that are clearly technological in nature and strive to become a top brand in its category. In order to fundamentally improve the efficiency of product development, "Dewy Lab" is opening up the chain of "industry, academia and research" to achieve the innovative integration of scientific and technological resources. From the basic research and development of clean beauty ingredients and cross-field technology application to the development of clean beauty formulation system driven by cosmetic formulation engineers and the verification of product efficacy, "Dewy Lab" expects to play the role of its product for customers to enhance the core competitiveness of products. From the standard definition of "clean beauty" to the breakthrough of product development technology and the development of brand strategy, "Dewy Lab" emphasizes the synergy of the product team, content team and marketing team, and uses systematic thinking to build the core barriers of the brand. In terms of marketing, "Dewy Lab" emphasizes on the content output in Xiaohongshu and TikTok. Amber said that Xiaohongshu is perfect for brand word-of-mouth because it creates a positive psychological experience with a "promotional mechanism" while the short videos on TikTok are very expressive and sensational, which can reflect the characteristics of the clean beauty category. The brand has the opportunity to gain more potential users. In addition, according to the team, the brand will use the right opportunity to upgrade the brand. On the other hand, it will set up a joint research and development center of clean beauty with a C9 university to further enhance product power.

Clarins announces that Virginie Courtin and Prisca Courtin, granddaughters of the founder, have been appointed as Managing Director and Chairman of the Advisory Board respectively. It represented the official third generation of Clarins successors. Groupe Clarins, the French beauty group headed by the Courtin-Clarins family, has announced a new management structure for the company. It transferred its management from the second to the third generation of the family. Clarins will continue to move forward following its current strategy under the leadership of Virginie and Prisca Courtin. Virginie Courtin, the granddaughter of Group founder Jacques Courtin-Clarins, has been appointed Managing Director and will work alongside Jonathan Zrihen, President and Chief Executive Officer, and her uncle Olivier Courtin, who is also Managing Director. Virginie has been Deputy Group Chief Executive Officer since 2018. Prisca Courtin will succeed her uncle Christian Courtin as Chairman of the Supervisory Board, responsible for overseeing the strategic direction of the company. She has been a member of the Supervisory Board since 2018. Virginie Courtin is Christian Courtin's daughter. Since 2018, Virginie has been Deputy CEO and Head of Corporate Social Responsibility. After graduating from EDHEC, she worked in the marketing department of a major distributor, co-founded the eco-friendly swimwear brand Luz Collections in 2012, and joined the Clarins Group in 2013. Virginie has held various positions within the Group, becoming Marketing Director (and later General Manager) of its brand Mugler Mode in 2013, joining the Group's Board of Directors in 2015 (the same year Jonathan Zrihen was appointed Group CEO) and being promoted to Deputy CEO in 2018. Prisca Courtin is the daughter of Olivier Courtin. She has been Deputy Chief Executive Officer of the Clarins family investment company Famille C since 2018 and is responsible for managing the diversified investments of the Clarins family holding company. She is also a member of the Group's Supervisory Board. She holds a business degree from ISEG Business School in France and started a nail salon before joining the Clarins Group in 2013, where she was responsible for spa and retail-related businesses in the early years. Founded in 1954 by Jacques Courtin, Clarins was listed in 1984 and 2008, 24 years after its IPO, the brand was "redeemed" from the Paris Stock Exchange by Christian Courtin-Clarins for $3.6 billion. The brand was once again returned to the Clarins family intact. Previously, there were rumors that Clarins was going to be acquired, with LVMH, also a leading French luxury group, publicly expressing its desire to do so. But Christian Courtin-Clarins has publicly stated that Clarins will insist on complete privatization in the future and will never sell. In their view, this dominance is the foundation for the brand's core values to be maintained. Clarins entered China in 2010. After more than ten years of development, China has now become the largest market for Clarins worldwide. In June 2020, Clarins Cosmetics (Shanghai) Co., Ltd. was upgraded to become the regional headquarters of a multinational company. In August, Clarins Group established Clarins E-Commerce (Shanghai) Co. Ltd. in Shanghai to expand and strengthen the e-commerce business layout. In September, the "Clarins China Lab" - Clarins' first overseas laboratory - was officially established in Shanghai, China. With the landing of the China Lab, all Clarins' R&D, trading and e-commerce functions are rooted in Shanghai, China. Clarins has maintained double-digit sales growth in the Chinese market for several years. Clarins' Executive Vice President of Greater China, Zhong Xiaoming, has said, "The consumption of the Chinese people is beyond our expectations."

With Estee Lauder recently fined $376,300 in China and Avène being punished for illegal advertising in China, cosmetic claims have become a top priority in the regulation of China's cosmetics industry. Recently, Estee Lauder was fined $376,300 in China and then Avène was also punished for illegal advertisements in China. According to CHAILEEDO incomplete statistics, a total of 22 cosmetic companies have been punished for improper advertising in China since 2021 with penalties ranging from $47.4 to $376,300, including many internationally renowned companies, such as Estee Lauder, P&G and Coty. The specific violations of the above companies can be divided into two categories, one belongs to false and exaggerated propaganda, which cannot provide the basis of efficacy; the other is because of the use of prohibited words. Among these 22 companies, Estee Lauder had the highest fine, with a single fine of US$376,300. According to the penalty decision, Estee Lauder was fined $376,300 for improperly advertising the data of "skin metabolism product type recovery" as "youth index recovery" in the test report, and was eventually fined double the advertising cost. In addition, in June 2021, Estee Lauder was also fined $63,200 for misleading consumers by exaggerating the efficacy of its products, involving brands such as Clinique and Origins. According to China's new cosmetic regulations, efficacy claims for cosmetics should be based on adequate scientific evidence, and the supervision and inspection and punishment of violating companies will undoubtedly improve the Chinese cosmetics industry's attention to efficacy evaluation. At the same time, cosmetic banned words are also the focus of regulation in China's cosmetic industry. As early as 2010, National Medical Products Administration issued the "Notice on the issuance of cosmetic naming regulations and naming guidelines", a document that clearly indicates 11 types of words that are prohibited from being expressed or used in the names of cosmetics. For example, absolute word meanings; false word meanings; and medical terms. In 2019, National Medical Products Administration re-iterated the emphasis on 10 categories of prohibited words through the article "Identifying Illegal Claims and False Propaganda for Cosmetics". However, according to the fined cases compiled by CHAILEEDO, there are still companies stepping into the mines, and the three types of prohibited words that appear more frequently are extreme words, medical terms, and stem cell beauty, which were called off by the Chinese State Drug Administration. It is worth mentioning that more than 20 fines were issued, and more than 80% of the penalties came from the Shanghai District Market Supervision Administration. The number of cosmetic companies in Shanghai has grown rapidly over the past 10 years, with international companies such as Estee Lauder, L'Oreal, Procter & Gamble, and many up-and-coming Chinese cosmetic brands gathered here. In response to the phenomenon of a higher proportion of cosmetics companies being punished for improper publicity in Shanghai, a senior cosmetics industry source said that Shanghai is the first local bureau to take the lead in enforcing the regulations in full and in strict accordance with China's "Regulations on the Supervision and Administration of Cosmetics". Generally speaking, each local market supervision bureau has a different focus on enforcement, and the Shanghai Bureau of Market Supervision has a tighter and more sensitive focus on product claims, so more companies are punished compared to the other side. Guangdong, another major province where cosmetic companies gather, is a major cosmetic production town, covering mostly cosmetic manufacturers thus the local market supervision bureau inspects mainly the production side of the problem. Many industries believe that the penalties are not strong enough and the cost of breaking the law is too low, leading many companies to take the risk. However, the above-mentioned fined cosmetic companies are also reminding the industry that the era of cosmetics barbaric growth has passed, and there are laws to follow, and standardization, transparency and high quality have become the trend.

Y.O.U, a Southeast Asian beauty brand, announced the completion of a $40 million Series C round of funding bringing the total amount of financing to $70 million to date. Y.O.U currently covered international market such as the Philippines, Malaysia, Thailand and others with nearly 40,000 offline channel locations in the layout market. Y.O.U, a Southeast Asian beauty brand, announced the completion of a $40 million Series C financing round led by Hidden Hills Capital and followed by SIG, GaoRong Capital, ATMCapital, eWTPArabiaCapital and M31 Capital with GaoRong Capital and ATMCapital as sequential participants and TCC Capital as the exclusive financial advisor. Up to now, Y.O.U has raised a total of $70 million. It is understood that this round of funding will be mainly used for Y.O.U's channel store expansion in overseas emerging markets, product R&D investment, global supply chain layout and team talent expansion and upgrade. Y.O.U is a Southeast Asian all-in-one brand mainly for colored makeup and skincare established in Indonesia at the end of 2018. The current market has covered the Philippines, Malaysia, Thailand, etc., In the layout of the market, it has nearly 40,000 offline channel stores. According to the introduction, Y.O.U has launched a series of products such as skin-care foundation and anti-aging essence for the market. Talking about the reason of choosing Southeast Asia as the targeted market, the founder team said: "Different countries are subject to their own economic level and the brand is at different stages of development compared with the high GDP per capita market in China and the United States, the consumption power of users in Southeast Asia market is at the stage of pursuing quality brands. At the same time, the decentralization of media has enhanced users' selection standards and requirements for products. The Southeast Asian market, especially the largest single market in Indonesia, has a high barrier to entry in terms of channels and overseas superior products cannot enter quickly, which provides an excellent opportunity for the rise of a new generation of brands with strong channel capabilities and localization." Channel is one of Y.O.U's strengths and it is understood that the company's founding team comes from the OPPO system and has full-chain retail experience in Southeast Asia. In the three years since its establishment, Y.O.U has completed a multi-channel layout including beauty franchise stores, shopping malls, department stores, convenience stores and major e-commerce platforms. At the same time, through a series of actions such as upgrading the image of terminal stores and counters and systematic training of shoppers, Y.O.U has been continuously recognized by distributors and channels. In 2019, Y.O.U won the Best New Brand Award of Guardian in Manning, Indonesia and won two consecutive Guardian Awards for the fastest growing brand in terms of sales. In 2020, it won the top 1 in both list of colored cosmetics and skincare in Shopee. In 2021, Y.O.U will become one of the top 10 most popular local beauty and skincare brands in Indonesia by Wolipop, a high-end women's fashion media. In terms of product research and development, Y.O.U focuses on developing products that are suitable for the skin qualities of Southeast Asian people and are widely welcomed by local consumers. In the 2021 HTC Consumer Product Survey, Y.O.U anti-aging essence won the most popular anti-aging essence of the year in Indonesia. In the same year, it set a new record for the sales of its live streaming on TikTok Indonesia during the promotional campaign on December 12. In addition, Y.O.U's multiple products won the Beauty of the Year 2021 Award from Indonesia's e-commerce platform Tokopedia. In terms of supply chain, compared with other Southeast Asian local beauty brands, Y.O.U relies on Chinese beauty supply chain which has more advantages in product quality, iteration speed and cost level. Talking about future strategic planning, the company said that activating the overall development of the beauty industry in emerging markets and achieving industrial iteration and upgrading will be the next goal of Y.O.U.

China's e-commerce service provider, Mediabook Network, has recently completed consecutive Series A and Series A+ rounds of funding totaling nearly 100 million yuan with Series A investors being GF Fund Management and Series A+ investors being Ming Venture Capital. Chinese e-commerce service provider Mediabook Network has recently completed Series A and Series A+ financing rounds of nearly 100 million RMB with Series A investor GF Fund Management and Series A+ investor Ming Venture Capital. Previously, Mediabook Network had received an angel round investment from Mr. Jun Liu, an angel investor of ByteDance. Voyage Capital continuously served as its exclusive financial advisor. It is reported that this round of funding is mainly used for new live streaming construction, talent recruitment, interest e-commerce system development and exploration of new growth models. Mediabook Network's business is divided into two main parts: digital marketing (Mediabook Advertising) and TikTok e-commerce agency operation (Midi Network). The former provides integrated marketing services for brands (including digital creative, e-commerce promotion, media procurement, PR activities, etc.) while the latter mainly provides store operation, e-commerce content, self-broadcast operation, Dabo distribution, warehousing and distribution, customer service, etc. In addition, Mediabook has also become a consulting service provider of TikTok Yuntu and Qianchuan agent this year. Taking store operation as an example, Mediabook will provide customers with "data asset analysis and business consulting, e-commerce creativity and promotion, self-broadcasting and DBC growth, advertising, warehousing and logistics, pre-sales and after-sales" solutions for interest-based e-commerce. Unlike Baozun, ChanceMat and other Chinese companies mainly engaged in Taobao and Tmall store operations (commonly known as "TP"), Mediabook is positioned as a "TikTok operation", also known as "DP", which is an emerging industry born along with the rise of TikTok e-commerce. "Compared with TP, DP has more comprehensive requirements for the team, which requires not only excellent e-commerce genes, but also good content creation and digital marketing capabilities," said Wang Cong, founder of Maiwei Network. "Previously, TP's marketing and e-commerce departments were separated but the TikTok platform requires close cooperation between the two. Otherwise it is difficult to obtain traffic in a sustainable and stable manner" Relying on its past years of experience in TP and digital marketing, since launching its DP business in January 2020, Mediabook Network has netted a number of international beauty and local Chinese consumer brands, including Amore Pacific, Johnson & Johnson, Unilever, Estee Lauder, Bull Electric, etc.. It has quickly grown into the head DP of the Jitterbug platform. Take Sulwhasoo as an example, its self-broadcast GMV reached $3.6885 million during the Double 11(Chinese Shopping Carnival) alone, with an annual self-broadcast ROI of 4.17, ahead of the beauty industry average of 1.5-2. Dr. Jart+ reached a self-broadcast result of nearly $3.158 million in the first month of launching the self-broadcast. The Dabo segment of Mediabook planned a special carry campaign on May 18 last year for the head live streamers of TikTok into the counter of Sulwhasoo, which created an international beauty carry benchmark case of $17 million in 9 hours. Like traditional TP, Mediabook still uses "service fee + commission" as the main source of revenue while expanding e-commerce marketing and data consulting revenue. According to Wang Cong, the net profit for a single month last October exceeded $789,500. Despite the international beauty FMCG sector, Mediabook is also actively exploring the local consumption of DP and TIKTOK overseas business.

Japan's Kose Group announced its financial results as of December 2021 (from April 1, 2021 to December 31, 2021). For the period, its sales were $1.956 billion, up 4.8% year-on-year. Its operating profit was $164 million, up 14.1% year-on-year. On February 14, Japan's Kose Group announced its financial results as of December 2021 (from April 1, 2021 to December 31, 2021). For the period, its sales were $1.956 billion, up 4.8% year-on-year. Its operating profit was $164 million, up 14.1% year-on-year and its net income attributable to shareholders of the parent company was $116 million, down 4.4% year-on-year. In terms of products, the Cosmetics Division reported its sales of $1.645 billion for the period, with an operating profit of $198 million. Its premium brand DECORTE is doing well in China and Japan and sales of ALBION, ADDICTIO and JILL STUART have also expanded in Japan. The financial report showed that the domestic economy in Japan improved due to the lifting of the emergency situation of COVID-19 on September 30. High-end brand specialty stores and department stores recovered well while mass channels remained in a difficult position due to fierce competition but they still expanded their share in the sensitive skin market. In addition, sales of Kose in China and Europe and America developed well, with sales in Europe, America and Asia accounting for 49.3% of consolidated sales. The Chinese department store channel continued to improve, while the "6.18"(Tmall’s promotion on June 18th) and "Double 11"(Chinese Shopping Carnival) promotions had a significant increase in revenue compared to the same period last year with sales in Asia reaching $645 million, up 4.5% year-on-year. It is worth mentioning that last year, Kose participated in the 4th China International Import Expo for the first time, showing the group's achievements in the field of high-end beauty and beauty technology. Kazuyuki Shinohara, General Manager of Kose Cosmetics Sales (China) Co., Ltd. revealed that in 2020, Kose China gained the highest sales and profit through increased revenue and profit over the years. "In the last three years, our sales have tripled."

According to reports, Chinese top live streamer Viya is seeking a comeback and may relaunch on Taobao no later than March this year. The staff of Viya's affiliate company, Qianxun, has not yet responded to the news of Viya's comeback. "Viya is coming back" "Viya’s live streaming will comeback" ...... From a few days ago, the news about Viya's comeback was all over the place. In December last year, Viya was fined 1.34 billion (about $210 million) for tax evasion and then blocked. Just 2 months later, is Viya is really going to make a comeback? The rumors of Viya's comeback started with an e-commerce live streaming. On February 12, a new live-streaming, "Feng Mi Jing Xi She", was officially launched on Chinese e-commerce platform Taobao. During its first broadcast, a total of six live streamers appeared. It was observed that the first day of the "Feng Mi Jing Xi She" live streaming lasted about 5 hours with 55 links for selling goods including more than 10 beauty brands. The first live viewing of more than 1 million with an increase followers of 100,000. As of February 13 at 16:00, the number of followers in its live streaming has been more than 260,000. The growth rate for a new live streaming account is relatively substantial. The reason why the "Feng Mi Jing Xi She" was so popular was that it was named after Veya's account "Veya Jing Xi She". Followers who were familiar with Viya recognized that these live streamers were the same as Viya’s group and models in live streaming are the same as Viya’s former live streaming. The selection of products is also familiar with Viya. Soon, the news of "Viya's comeback" and "Viya's transition to behind-the-scenes" spread on Chinese social media such as Xiaohongbook and Weibo. More and more netizens flocked to the "Feng Mi Jing Xi She" live streaming. Within one day, there were more than 100 notes about "Feng Mi Jing Xi She" on Xiaohongbook. There is even news that Viya will make her comeback in March. In this regard, the "Feng Mi Jing Xi She" live streaming customer service response is "this is our company’s new live streamers" but the company's information is always evasive. Later, CHAILEEDO called Viya affiliated companies Qianxun (Hangzhou) Holdings Limited, Qian Entertainment (Hangzhou) Entertainment Media Company Limited and Qianxun (Hangzhou) Culture Media Company Limited, but the phone was never connected. According to public information, in December 2021, Hangzhou Tax Service, State Taxation Administration investigated the suspected tax evasion of influencer Viya. It was found that Viya had evaded 643 million yuan (approximately $101 million) in taxes and underpaid 0.6 billion yuan (approximately $09 million) in other taxes between 2019 and 2020 by concealing her personal income, fictitiously converting the nature of her business into income and other tax underpayments. A tax administrative processing penalty decision was made against Viya in accordance with the law, recovering taxes, adding late payment fees and imposing fines. The penalty was 1.341 billion yuan ($210 million). In response to the penalty, Viya apologized and said, "I fully accept the decision of the tax department to impose the relevant penalty on me according to the law and will actively raise funds to complete the payment of back taxes, late payment fees and fines within the stipulated time." Subsequently, Viya's accounts on Weibo, TikTok and Taobao live streaming were blocked one after another.

Nicolas Hieronimus recently attended the annual results presentation for the first time as CEO of L'Oréal Group. Nicolas Hieronimus gave six key insights on the current overall situation of the global beauty industry. On February 9, French beauty giant L'Oréal Group reported its 2021 financial results, with better-than-expected sales performance driven by spending during the holiday season in mainland China and the United States. On February 10, Nicolas Hieronimus attended the annual results presentation for the first time as CEO of the L'Oréal Group. At the event, he said: "The global beauty market has been transformed by COVID-19. In an increasingly digital market, consumers hope healthier, safer, more transparent, more sustainable and more scientific products." Nicolas Hieronimus assumes the role of CEO of L'Oréal Group as of May 1, 2021. Nicolas Hieronimus gave the following six key insights about the current overall global beauty industry landscape. 1. Beauty is a brand-driven market where scale matters The global beauty market grew by 8% last year, according to L'Oréal Group estimates. "After an 8% decline in 2020, there is a rebound in 2021," Nicolas Hieronimus said. He said, "This year has shown us that the desire for beauty is huge and universal, and that beauty is essential to humanity." "Beauty is a market driven by innovation, technology, intuition and creativity; beauty is a market driven by brands, where each consumer is individualized and forms an infinitely diverse connection with the brand .... Scale is important in the beauty market: the big brands, the big star products will win." 2. The beauty market will also continue to be high-end Nicolas Hieronimus is optimistic about the whole of 2022, despite the fact that inflation may squeeze purchasing power and that tight supply chains will lead to higher prices. We are confident in the continued growth of the beauty market," he said. In addition to being driven by a larger middle class, the market will continue to premiumize." "We expect the beauty market to grow by 4% to 5% by 2022." 3.L'Oréal Group will make a "combination" to cope with cost pressures Nicolas Hieronimus explained, "Inflation and the increase in commodity costs will be a negative factor in the first half (of 2022), which will be partially offset by our operational teams through value-based analysis negotiations or alternative solutions." He said that in addition to product premiumization, the group will mitigate the impact of rising costs through an AI-driven price management strategy that will integrate all aspects of revenue growth management, blended price increases, and promotional formats, most of which have already been agreed upon with retail partners. 4. The key to future growth is beauty technology and sustainability Nicolas Hieronimus said, "What will really enable L'Oréal to stand up to the challenges of the future is our transformation around beauty technology and sustainability." On formulations, for example, he says, "Our artificial intelligence formulation tool can save months of time while we are adapting formulations to meet sustainability goals and changing regulations. Artificial intelligence also helps us collect all the reviews posted online about our products in real time, and we upload the feedback to our research database." He added that in consumer-facing projects, "our brands are already exploring new worlds of gaming and metaverse." 5. 2022 will see a further recovery in travel retail On the channel, Nicolas Hieronimus said, "Travel retail has experienced a major rebound, but is still well below pre-epidemic levels, and we can bet that travel retail will recover further in 2022." "E-commerce remains a strong growth driver. The recovery in brick-and-mortar stores has been sporadic with the epidemic situation, but has rebounded overall." The Group estimates global e-commerce channel growth of 6% in 2021, brick-and-mortar store channel growth of 6% and travel retail growth of 16%, driven in large part by continued growth in Hainan, China. 6.The medium-term outlook for the Chinese market remains very positive When it comes to the slowdown in China, the executive was optimistic, saying, "The Chinese market slowed in the second half of the year, which was in contrast to a period of high growth (when the world was hit by an epidemic blockade and only China had no new infected areas). But growth in China remains very strong compared to 2019, and the medium-term outlook is very positive. By 2030, 370 million new people will be added to the middle class and they will need beauty products."