Proya Group’s Color Cosmetic Brand Timage Tmall Flagship Store GMV Soars 95% in April
- Chaileedo Press
- May 22, 2023
- 2 min read
Updated: Jun 5, 2023
Proya Group released its operating data for the main brands in April 2023. The GMV of the main brand Proya' Tmall flagship store was about 228 million yuan ($32.53 million), a year-on-year increase of about 57%. The GMV of the company’s color cosmetic brand Timage Tmall flagship store was around 45 million yuan ($6.42 million), which saw growth of about 95%.
Proya Group, China’s beauty giant, released its operating data for the main brands in April 2023. According to preliminary calculations, the GMV of the main brand Proya' Tmall flagship store was about 228 million yuan ($32.53 million), a year-on-year increase of about 57%. the GMV of the brand's Douyin platform was around 135 million yuan ($19.26 million), a year-on-year increase of about 40%.
The GMV of the company’s color brand Timage Tmall flagship store was around 45 million yuan ($6.42 million), which saw growth of about 95%. the GMV of the brand's Douyin platform was about 29 million yuan ($4.14 million), a year-on-year increase of about 69%.
Timage is a color cosmetic brand that was created by the renowned Chinese makeup artist, Mr. Tang Yi, based on the principles of Chinese aesthetics and combined with international color cosmetic trends. It is a brand that specializes in customizing makeup products for Chinese faces, with a focus on expressing the natural beauty and grace of Chinese women.
While in 2022, the financial report states that Proya Group's revenue for 2022 was 6.385 billion yuan ($928.04 million), showing a growth of 37.82% from the previous year. The net profit also increased by 41.88% to 817 million yuan ($1.188 million). Timage achieved operating revenue of 572 million yuan ($83.13 million), showing a significant year-on-year increase of 132.04%.
Proya Group has achieved double-digit growth in operating revenue for five consecutive years since its initial public offering in 2017. In addition, the company's operating revenue for the year 2022 exceeded 6 billion yuan ($872.02 million) for the first time, with its flagship brand, Proya, surpassing 5 billion yuan ($726.28 million) for the first time as well, making it the leading domestic beauty brand in terms of revenue.
Furthermore, following its outstanding performance in 2022, Proya Group has continued to maintain a steady growth momentum at the beginning of this year. According to its Q1 2023 report, the company achieved total operating revenue of 1.622 billion yuan ($839.75 million) in the first three months of the year, showing a growth of 29.27%.
While according to the WWD 2022’s top 100 global beauty manufacturers list, Proya Group ranked 40th, with the leading position among Chinese cosmetic companies.
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