Professional Cosmetic Player Carslan Loves Oscar Winner
- Chaileedo Press
- May 27, 2022
- 3 min read
Carslan, a leading professional makeup brand in China, officially announced that Michele Burke is the special chief makeup artist. Michele Burke is the first female Oscar Academy Award for Best Makeup and Hairstyling winner and have participated in "Mission Impossible" and other works as a makeup guide. Carslan was born in 2001 and has been focusing on the makeup track for more than 20 years.
Recently, China's leading professional makeup brand Carslan announced that the first female Oscar Academy Award for Best Makeup and Hairstyling winner Michele Burke as its special chief makeup artist. Michele Burke has been in the makeup industry for more than 40 years and has won many world-class awards, such as the Academy Award for Best Makeup and Hairstyling, the Emmy Award for Outstanding Makeup, and the BAFTA for Best Makeup. Michele Burke also participated in works such as "Mission Impossible" as a makeup director, and cooperated with many Hollywood stars such as Tom Cruise and Cameron Diaz, and is widely favored by Hollywood first-line stars with its excellent methods.
Michele Burke's professionalism in makeup design and product use is the most important part of this cooperation for Carsla. It is reported that Carslan will work with Michele Burke to jointly develop makeup products and create creative theme makeup to provide Michele Burke with free and full research and development support.
Michele Burke is always concerned about the development of China's color cosmetics market. For the first cooperation with the Chinese brand Carslan, she believes that this will be a wonderful exploration of professionalism and creativity, and hopes to bring refreshing cosmetics products and experiences to Chinese consumers.
Born in 2001, Carslan is a Chinese brand that has been specializing in color cosmetics for 21 years. "The reason we have been focusing on makeup for 21 years is that we want to build and enhance our core competitiveness. Only by focusing can we create strong competitiveness." Tang Xilong, chairman and president of Carslan Group, said, "For us, the most important thing is good products. If the product we make does not have great advantages, we simply do not make it. We have made the highest requirements in every aspect of the product. The mission of Carslan is to enable Chinese consumers to use the best makeup products in the world."
For this aim, Carslan invests a lot of money every year to focus on R&D and innovation, integrating global resources in an all-around way to build the core competitiveness of products. Carslan also has close strategic cooperation with the world's top cosmetic research institutions, raw material suppliers, and packaging material suppliers.
In 2021, Carslan established a European R&D center in Italy, which can better grasp the fashion trend of color cosmetics and the most cutting-edge R&D technology; Carslan also signed a strategic cooperation agreement with the global chemical giant Dow Chemical Company and the world's top perfume company COTY, to conclude a long-term and comprehensive strategic partnership based on the advantageous resources of both sides. At the end of 2021, Carslan teamed up with COLORO, an international professional color agency, to launch the "Prosperous China Red" serious lipstick that represents the spirit and strength of Chinese women and is exclusively customized for Chinese women at the group's 20th-anniversary ceremony.
In addition, Carslan also collaborated with Hermes co-designer Eric Berthes, Dior co-designer Lydie Bossuet, and Chanel co-designer Marion Collet to create three haute couture series, representing Chinese make-up on the Eiffel Tower "World Tide" Paris Exhibition.
This time, Carslan and Michele Burke have joined forces to transmit different industry opinions and cultural perspectives to each other, which will collide with new inspiration in the cooperation and create infinite possibilities, so as to make Carslan a step closer to the brand vision of becoming a world-class cosmetics group.
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