Prada Makeup Officially Launches in China!

According to Prada's instagram, Prada's makeup and skincare collections were launched at the same time as the Chinese launch.

---

Today (August 1), Prada launched makeup and skincare products online in China. Among them, the foundation and skincare were reclassified to become the skin collection, while the makeup collection was named the Rethinking collection.

According to Prada's instagram, Prada's makeup and skincare collections were launched at the same time as the Chinese launch.

The Rethinking collection includes 26 monochrome lipsticks, six eyeshadow palettes, and a lip balm, while the skincare collection includes creams, serums, cleansers, nine shades of foundation, and ten cosmetic brushes and tools.

According to its flagship store on Tmall, the price of the products on the line is in the range of 315 yuan ($44) - 3370 yuan ($470). The lowest pricing product is its matte lipstick, the highest pricing product is facial essence. In addition to launching on the major e-commerce platforms, its offline stores in Nanjing Deji, Wuhan Chicony, Chengdu Chicony, etc. are also available.

It is worth noting that L'Oréal said that the packaging of Prada makeup and skincare both practice innovative green practices, strict control of packaging materials, the use of recyclable plastics, and the promotion of sustainable replacement packaging, to ensure an excellent user experience while minimizing the environmental impact.

It is reported that since Prada signed a beauty license agreement with L'Oreal, it has first relaunched its perfume line and entered the Chinese market in a big way. The expansion of the beauty product line also means that Prada, a century-old luxury brand, is taking a big step into the field of beauty. In terms of L'Oreal, its high-end beauty camp will usher in another big general.