Pientzehuang New Pearl Cream Focuses on Anti-aging
- Chaileedo Press
- Jun 17, 2022
- 3 min read
Abstract: Chinese cosmetic brand Pientzehuang launches the new Pientzehuang Queen Royal Delicate Pearl Cream, claiming to add ingredients such as ceramide compound essence and mainly focus on moisturizing, firming, and anti-wrinkle effects.
This product is the upgraded version of Pientzehuang Queen Pearl Cream with a light texture. According to the official introduction of Pientzehuang, this product upgrade aims at providing consumers with a more immersive skincare experience.
In its flagship store of Pientzehuang on Chinese e-commerce platform Tmall, Pientzehuang Queen Pearl Facial Cream is the highest selling item in the store, priced at $16.1 with total sales of more than 800,000 units.
According to CHAILEEDO, Pientzehuang subsidiary Pientzehuang cosmetics brand is a national high-tech enterprise integrating R&D, production, and sales, which is positioned as big health Chinese makeup and skin care covering skin care and wash and care with products focusing on core efficacy such as spot removal, whitening, and anti-wrinkle.
At present, Pientzehuang cosmetic has formed multiple brand matrices such as "Pientzehuang" and "Queen". Among them, Pientzehuang cosmetics has formed a "3+3+1" characteristic efficacy product line including three medium and high-end series Skin Whitening, Age Locking and Ganoderma Nourishing", new series Pearl, Ganoderma, and Aqua" and special care series for soothing and removing acne, as well as the queen pearl cream series.
As a firm inheritor of oriental beauty and skin care culture, the herbal skincare brand Queen started in 1980 and inherited the herbal beauty way since its birth. It is devoted to exploring the connotation of oriental beauty, and successively bred classic and star products such as Pientzehuang Queen Pearl Cream, Pientzehuang Queen Nutriv Ultimate Pearl Cream, and Whitening and Spot Removal Cream.
Among them, the classic pearl cream has been sold in Hong Kong, Macao Taiwan in China, and as well as worldwide in Japan, Korea, and Southeast Asia since it was born in the 1980s. It is known as a "beauty boutique" and has become a generation of Chinese classics with its excellent quality and outstanding skin care effect.
In 2013, on the basis of continuing the efficacy of classic pearl cream, the brand launched Pientzehuang Queen Nutriv Ultimate Pearl Cream, which won the "2020 Meiyi Award TOP-skin care category facial cream award", "High Popularity Cream Award" and "High Popularity Cream Award" of Ruili Fashion & Beauty Magazine Beauty Model.
On the basis of inheritance, Pientzehuang makes innovation breakthroughs and seizes the demand of young consumers who focus more on product safety, efficacy, and quality, and adds Panax ginseng total saponin and pine mushroom extract to make the cream whitening and spot removing efficacy to a higher level.
According to the 2021 annual performance report announced by Pientzehuang, the company achieved revenue of $1.2 billion in 2021, up 23.2% year-on-year, and achieved net profit attributable to shareholders of listed companies of $363 million, up 45.46% year-on-year.
Among them, the consolidated revenue of the cosmetic and daily chemical segment is $125.5 million, down 7.05% year-on-year, and the gross profit margin is 67.01%.
In recent years, the performance of Pientzehuang cosmetics has improved year by year, and from 2017 to 2021, the cosmetic operating revenue is $26.11 million, $40.9 million, $64.2 million, $91.2 million, and $102 million respectively and the net profit in the same period is $3.14 million, $6.3 million, $12.1 million, 17 million and $20 million respectively.
In fact, since 2014, Pientzehuang put forward and implemented a big health development strategy called "one core with two wings", and this strategy is further optimized to "multi-core drive and two-way development" in 2021, so it can be seen that the cosmetic segment is important in the future development of Pientzehuang. The importance of the cosmetics sector in Pientzehuang's future development layout can be seen.
In addition, Pientzehuang actively seizes the men's market. In December 2021, Pientzehuang increased its entry into the men's skincare products market and launched new products of the men's oil control series. As a matter of fact, Pientzehuang cosmetics have been precipitated in men's skincare field for 25 years. As early as in the 1990s, the Queen brand of Pientzehuang cosmetics already launched men's facial cream.
In the past three years, Pientzehuang Cosmetics has also continued to strengthen its advertising investment. The data of the financial report shows that in 2021, the advertising expense of Pientzehuang Group is $33.3 million, decreasing 1.83% year-on-year, and the cost of online channel generation and operation is $7.15 million increasing $6.3 million increasing 726.01% year-on-year.
"In 2021, our influence in the industry and at the consumer level was obviously enhanced and the sales of core products continued to maintain the growth trend. It can be seen that more and more young consumers became loyal fans of the brand. During this year, under the situation that most brands' offline channel sales declined obviously, the company still maintained sales growth in the offline channel." The relevant person in charge of Pientzehuang said so.
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