P&G to Debut TULA at the CIIE

P&G will exhibit for the fourth consecutive year at the 5th China International Import Expo (CIIE) in Shanghai from November 5 to 10, bringing a wide range of its global brands and demonstrating its commitment to sustainable development for Chinese consumers.

---

(Credit: P&G China official account on Weibo)

According to P&G's official WeChat public account, P&G will once again be present at the 5th CIIE. At the expo, P&G will bring several of its brands to China for the first time, including FARMACY, a natural and clean skincare brand, TULA, a new probiotic skincare brand, and OUAI, a hair care and lifestyle brand founded by a Hollywood celebrity hairstylist.

In addition to the brands shown to Chinese consumers for the first time, P&G will also showcase its brand's newly upgraded star products, such as Head & Shoulders Specialized Scalp Shampoo, Downy Clothes Care Retention Beads, and OLAY Derm Standard Spot Fading Essence. For product upgrades, P&G said it aims to create a high-quality experience more suitable for Chinese people.

In addition, after announcing the Mission 2030 and Net Zero 2040 sustainability goals at the CIIE two years ago, P&G also said it would release important updates on the sustainability goals at this year's expo, as well as progress in key challenge areas such as climate change, waste and water in the past year.

At last year's CIIE, P&G unveiled its first double-easy certified innovative e-commerce packaging "Air Capsule", which attracted a lot of attention. This year, the packaging will be presented again at the Expo, bringing the world premiere of an upgraded version that incorporates recycled plastic PCR into the materials used for production. This time, in addition to the PCR material air capsule, there are dozens of designs of the "air capsule" for different industries and product packaging. P&G aims to open up the packaging to large-scale industry applications and work with industry partners to help make more e-commerce packaging recyclable, more environmentally friendly and convenient in the future.

(Credit: P&G official)

According to P&G's recently released earnings report, net sales for the July-September period were $20.6 billion, a slight increase of 1% year-over-year. Excluding the impact of foreign exchange, acquisitions and divestitures, organic sales increased by 7%. The net profit was $3.963 billion, down 4% year-over-year. Benefiting from price increases under the innovation-driven strategy, the beauty and skincare segment's organic sales increased 4%, with net sales of $3.961 billion. Organic sales of skin and personal care products increased by mid-single digits.

P&G CEO Jon Moeller said that in a very difficult cost and operating environment, P&G still achieved more objective results. Supported by these results, P&G will continue to maintain an integrated strategy in the future to meet the current challenges and continue to achieve the right strategy to balance growth and value creation.

In this environment of slight growth, P&G is looking forward to the re-appearance of the Group at the Expo, and is looking forward to once again presenting its global condensed results to the mature consumer base in China and decoding a better future.

Source: P&G official WeChat public account

If there is any infringement, please contact to delete.