OGP Launches its Latest Copper Peptide Technology Promising to Open High-end Anti-aging Market
- Chaileedo Press
- Jul 22, 2022
- 3 min read
Abstract: Chinese high-end science and technology beauty brand OGP (Osmosis Growth Purity) has developed and launched a number of products using the blue crystal peptide system based on technological breakthrough. OGP and Florasis, a well-known Brand in China, belong to the same parent company -- Zhejiang Yige Beauty Group Co., Ltd. Four new products with copper peptide as the main ingredients are launched at the conference, by which the group expects to open up the high-end anti-aging market.
On July 20, 2022, the first international summit on the innovation of copper peptide cosmetics (hereinafter refers to as "Copper Peptide Summit") was held in Hangzhou, hosted by the Chinese anti-aging brand OGP.Upon years of research, OGP released four products: Activate Peptides Repairing Mask, Activate Peptides Energize Double Essence, Activate Peptides Energize Repair Cream, and Activate Peptides Revitalizing Saturating Serum, all of which highlight the anti-aging effect.The copper peptide anti-decay system developed by OGP has overcome many technical bottlenecks in cosmetic applications, aiming to offer different anti-decay experiences for consumers.
Bose, retinol and polypeptides have long been hailed as "the three perfect anti-aging ingredients", and copper peptide is one kind of polypeptides. The copper peptide was not well known at first. But in recent years, after strong recommendation of the ingredient-conscious consumer group, copper peptide is gaining wider currency in the market featured by collagen stimulation, anti-inflammatory skin restoration, skin fortifying, anti-aging effect.However, compared with other anti-aging ingredients across the market, its material is costly with defects as follows: easily inactivated, bad penetration and difficult matching with other products.
"The R&D team has developed a new formula for the application of copper peptide from the aspects of preservation, penetration and synergy, creating a copper peptide anti-aging system and successfully leading the trend of copper peptide application in cosmetics," said Tan Qi, director of R&D of OGP.The copper peptide anti-aging system is divided into three technologies: the peptide trisome preservation technology, guarantee for the activity of copper peptide in the whole formulation; the two-factor penetration technology, for high-efficient penetration and maximum efficacy of copper peptide; application of targeted anti-wrinkle polypeptide, for enhancement of the anti-wrinkle effect.Three major technologies combine to improve defects in copper peptide products.
According to the data of Tmall in 2021, retail sales of anti-aging product market reached 87 billion yuan, up by 11% year on year, the per customer transaction was USD 33.78 with its growth rate up by 21% year on year. Its market scale is second only to that of moisturizing product and ahead of markets of skin restoration and whitening.Industry professionals hold that China's overall consumption of anti-aging cosmetics will top 100 billion yuan.
According to data released by the National Medical Products Administration, as of May 2022, more than 20 thousand cosmetic product's name containing "polypeptide/peptide" are registered, including more than 2500 cosmetic product's name containing "copper peptide".Data from Beauty, Evolution, an app updating latest skin-care and beauty industry information, show that in the past three years, the number of products containing copper peptide has increased significantly.By June 2022, the product number had reached 24587, up by 6.65% year on year.Procter&Gamble's brands Snowberry, Chinese brand MonsterCode, Uniskin, MEDREPAIR and Dr.alva are all enjoying popularity in the market for their copper peptide essence, and CHICMAX's KANS also released its own anti-aging copper peptide platinum package last month.Growing bodies of brands are focusing their R&F on this popular ingredient.
OGP selected the American company Active Peptide as a raw material supplier as a partner, which is OGP for blue copper peptide with purity above 99%.The two partie also signed an agreement to establish a Sino-American research center for joint innovation of copper peptide and carry out more in-depth and closer cooperation.This serves as an paradigm for Chinese companies to open up international vision of product R&D and to explore wider access to global market.
For years, such industry giants as Procter&Gamble, L 'Oréal have occupied the world anti-recession market, and most Chinese cosmetics companies still follow the OEM/ODM.In recent years, Chinese companies have tried to turn the table with a not-to-be-outdone determination.Through scientific and technological innovation, increase investment in R&D, Chinese companies cooperate with overseas high quality upper and lower reach enterprises, actively improve the layout of high-end anti-aging product market, seek breakthroughs constantly, establish their own high-end brands and gradually edge into the high-end skin care market.
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