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Safeguard, No. 1 Soap in China, Fined for False Advertising
Safeguard, which has been using "germ removal" as its successful marketing in the Chinese market, was fined $30,900,000 by its parent...
Chaileedo Press
Oct 17, 20213 min read
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Chantecaille May For Sale But Still Accelerating in the Chinese Market
It's no surprise that Chantecaille paid extraordinary attention on the Chinese market. Since the pandemic, the resilience shown by the...
Chaileedo Press
Sep 30, 20213 min read
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Why SK-II is “Holy Grail” for P&G in China
In 1980, the SK-II brand and trademark were acquired by P&G and licensed to P&G in Japan for full production of the brand. SK-II is a...
Chaileedo Press
Sep 23, 20213 min read
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