top of page


Amorepacific-owned Etude House Exit from HK Market
Etude House, a Korean beauty brand owned by Amorepacific, has decided to exit from the Hong Kong market after a decade of operations,...
Chaileedo Press
Apr 23, 20232 min read
0 comments


Makeup Online Store with nearly 3.7 Million Followers Closes
Three import makeup brand all have announced to close their Chinese Tmall flagship store one after another.
Chaileedo Press
Nov 22, 20225 min read
0 comments


K-Beauty in China Are on the Decline But Sulwhasoo is Still Going Strong
Apart from the poor performance of Korean affordable brands such as Etude House and Innisfree in the Chinese market, sales of its...
Chaileedo Press
Oct 21, 20213 min read
0 comments
bottom of page