top of page
TOM FORD Chose Guangzhou, China to its Largest Beauty Boutique to Extend Chinese Market
TOM FORD has performed well in the Chinese market over the past few years with lipstick and perfume products continuing to be popular...
Chaileedo Press
Oct 12, 20214 min read
Once Been Involved in False Advertising, La Mer Occupied Large Scale in Chinese Market
Estee Lauder Group President and CEO Fabrizio Freda revealed at the earnings conference that net sales in mainland China surpassed $1...
Chaileedo Press
Oct 9, 20214 min read
High-end Brand CPB Has Gained Much More in Chinese Market
CPB has been in China since 2001. It has been "lukewarm" in China for more than ten years and now it has "known by all people". CPB's...
Chaileedo Press
Oct 9, 20214 min read
Valentino Beauty Joining the Completion of High-End Cosmetics in Chinese Market
In the history of Valentino, this is the first time to introduce a full line of beauty collection. It is foreseeable that this...
Chaileedo Press
Oct 7, 20213 min read
The Rise of pdc From Path of Sake Lees Mask
In the skincare sector, the differentiated segmentation of the category create successfully so that a deep imprint of “category” or...
Chaileedo Press
Oct 6, 20213 min read
Changing Marketing Strategies Made Fresh Flourishing in China
"To extend the Chinese market, we are constantly developing new concepts which will follow the process of the research on Chinese...
Chaileedo Press
Oct 4, 20213 min read
32 Years Experience in Skincare Murad Is Extending Market in China
Murad opened its Tmall International overseas flagship store in July 2019. By the end of 2020, the store sale had grown 2.5 times...
Chaileedo Press
Oct 4, 20214 min read
Mask With Art Experience Dr. Jart+ Widespread in Chinese Market
In the Double 11 - Chinese Shopping Festival- in 2020, Dr. Jart+ pre-sale broke $15 million for the first day ranking as the No. 1 in the...
Chaileedo Press
Oct 3, 20213 min read
Mistine Took Great Effort in Sunscreen And Gained Recognition
As a Thai beauty brand with a 33-year history, Mistine innovate product to follow the trend and respond to market conditions. The brand...
Chaileedo Press
Oct 2, 20214 min read
Chantecaille May For Sale But Still Accelerating in the Chinese Market
It's no surprise that Chantecaille paid extraordinary attention on the Chinese market. Since the pandemic, the resilience shown by the...
Chaileedo Press
Sep 30, 20213 min read
3CE Booming in China But Its Trademark Is A Hidden Danger
If 3CE plans to develop the Chinese market, it is urgent to solve its trademark issue. As a brand from South Korea, 3CE boasts the spirit...
Chaileedo Press
Sep 30, 20213 min read
China Becomes the Largest Market of Lancome in the World
With a sensitive sense of perfume and perseverance, the founder of Lancôme made his great effort to occupy certain status for his French...
Chaileedo Press
Sep 27, 20213 min read
LUX: Why has it been One of the Best Seller in China for 97 Years?
LUX is an international brand that is present in more than 100 countries around the world with major markets such as China, India and...
Chaileedo Press
Sep 26, 20213 min read
Cutting down All Counters in China, Will Maybelline Save itself by Private Traffic?
Maybelline was founded in 1917 and produced the world's first modern eye cosmetic, Maybelline Block Mascara. The Maybelline brand name is...
Chaileedo Press
Sep 25, 20214 min read
Introduction to Main Cosmetics E-commerce and Live Streaming Platform in China
1. Tmall Tmall, a business of Alibaba Group, is a B2C shopping website. At present, A total of 150,000 foreign and domestic brands have...
Chaileedo Press
Sep 23, 20213 min read
Why SK-II is “Holy Grail” for P&G in China
In 1980, the SK-II brand and trademark were acquired by P&G and licensed to P&G in Japan for full production of the brand. SK-II is a...
Chaileedo Press
Sep 23, 20213 min read
L’Oreal Paris: How a Foreign Brand can Become TOP in China
In 1907, Eugène Schueller invented the world's first non-toxic synthetic hair dye and named it L'Oréal at his age of 28. Since then,...
Chaileedo Press
Sep 17, 20214 min read
Nivea: Why Chinese Consumers are Raving about It?
Nivea is a major global skin and body care brand owned by Beiersdorf. Its first products is an oil-based emulsion skin ointment named...
Chaileedo Press
Sep 17, 20214 min read
bottom of page