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China Is No.1 Global Market for SkinCeuticals
It is worth mentioning that China has now become the largest market for the SkinCeuticals worldwide. Understanding consumers and focusing...
Chaileedo Press
Nov 30, 20213 min read
Occupying the Market of Efficacy Skincare, FORYON Completed Series A+ Funding
It is reported that the repurchase amount of FORYON exceeded 65% within 12 months and the average cost of per consumer exceeded $28.09....
Chaileedo Press
Nov 30, 20214 min read
Once Promoted by Ma Yun, MEIKING Downturn in Beauty Market
The market size of China's beauty industry is expected to exceed $77.8 billion in 2022. MEIKING is one of Chinese brands with great...
Chaileedo Press
Nov 30, 20212 min read
Once Abandoned, OLAY Successfully Transformed into A Mainstream
The reason OLAY, with a little “older”, got revival by P&G that should thank to an ingredient - niacinamide. Now when it comes to "OLAY",...
Chaileedo Press
Nov 30, 20214 min read
The Estee Lauder Companies Announces New Leadership Appointments in Asia/Pacific and Elevation of Ch
The Estée Lauder Companies (“ELC”) announced the following updates to its Asia/Pacific leadership, which are effective February 1, 2022....
Chaileedo Press
Nov 19, 20215 min read
Dr. Ci:Labo: A Vision of Better Skin for Everyone
Dr. Ci:Labo has achieved excellent performance within just a few years after entering the Chinese market: its overseas flagship store saw...
Chaileedo Press
Nov 18, 20213 min read
Two of China's Top streamers have suspended their cooperation with L 'Oreal Paris
The complaint by Chinese consumer of the “price difference” of Ampoule Replumping Mask from L’Oreal Paris during Double 11(Chinese...
Chaileedo Press
Nov 18, 20212 min read
Cosmetics are not Edible and Marketing Should Set Minimum Standards
Cosmetics belongs to the cosmetics industry and food is owned by the food category. "Edible" is not an "amulet" of cosmetics and "edible" cosmetics should not equalise its safety.
CLD Policy Lab
Nov 17, 20213 min read
L'Occitane Acquires American Care Brand，Performance in Chinese Market Contributed The Most
On November 15, French skincare brand L'Occitane announced that it plans to acquire approximately 83% of American body care brand Sol de...
Chaileedo Press
Nov 17, 20211 min read
Cosme Decorte Gained Both Sales and Reputation
At that time, I had a very strong desire to bring a high quality product like Cosme Decorte to Chinese consumers. In 1970, Cosme Decorte...
Chaileedo Press
Nov 17, 20213 min read
La Roche Posay Hot-Selling in China for One-To-One Solutions to Skin Problems
This one-to-one product logic has made La Roche Posay as a professional skincare product increasingly popular since its entry into the...
Chaileedo Press
Nov 17, 20214 min read
Grain Rain Promotes Chinese Culture and Creates a Plant-Based Skincare Brand
Grain Rain, a Chinese fresh brand, incorporates the natural landscape of the Summer Palace and the traditional Chinese cultural heritage....
Chaileedo Press
Nov 17, 20213 min read
MEDATURE: Power of Scientific Skincare With Strength And Reputation
The American skincare brand MEDATURE has launched in the Chinese market for just over a year and has been widely accepted by the industry...
Chaileedo Press
Nov 16, 20213 min read
Avène: Core Ingredients Are the Key to Breakthrough in Efficacious Skincare
Nowadays, professionalization and science are the major trends in the Chinese skincare market. It can be said that, Avène was one of the...
Chaileedo Press
Nov 16, 20212 min read
PRAMY Made High-Quality Chinese Setting Spray to Occupy the Market
In previous years, the Chinese setting sprays market was still dominated by international brands such as Innisfree and Givenchy. But...
Chaileedo Press
Nov 16, 20214 min read
PMPM: Build a Bridge of Communication and Approach the Deep Heart of Consumers
GMV of PMPM surpassed $46 million on its first anniversary of launch. It outpaced a large number of Chinese skincare brands in growth in...
Chaileedo Press
Nov 14, 20215 min read
From 2019 to 2021, the Occupying of Charlotte Tilbury in China
In March 2019, Charlotte Tilbury will be available through one of the world's largest e-commerce platforms, Tmall International. In...
Chaileedo Press
Nov 12, 20213 min read
NARS Has Two Major Responsibilities to Step up its Efforts in China
The arrival of NARS in China contains two missions for the company. On the one hand, it signifies that the Group will focus on the...
Chaileedo Press
Nov 12, 20213 min read
As Gained A Bunch of Followers, Fenty Beauty Flopped in Endorsement
How to launch and develop deeper in the Chinese market in a more appropriate and sustainable way is still an issue that other...
Chaileedo Press
Nov 10, 20214 min read
VICHY “Rejuvenated” with Successful Innovative Transformation
Pharmacies have always been an important channel for VICHY. The strategy of returning to pharmacies in 2020 has gained some performance....
Chaileedo Press
Nov 10, 20214 min read
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