top of page


Sephora: 6 Trends of Prestige Beauty in China
The White Paper is Sephora's analysis of the consumption behavior of more than 25 million members and reveals the 6 major consumption trends
Chaileedo Press
Dec 21, 20224 min read


Into the Era of Hero Product
Chinese beauty brands achieve double growth in performance and word of mouth by virtue of a hero product.
Chaileedo Press
Dec 19, 20225 min read


Maxime: Chinese Market Becomes the Inspiration for L'Oreal's Innovation
Idea Innovation + Local co-creation = Consumer-centered innovation.
Chaileedo Press
Dec 17, 20224 min read
bottom of page
