Newly-Listed Company CHICMAX Invests in Beauty Companies
- Chaileedo Press
- Jan 24, 2023
- 2 min read
Updated: Jan 25, 2023
Shortly after CHICMAX had floated on the stock market on December 22, 2022, it invested in a beauty company. "It is very likely to be a company engaged in online operation and service in the beauty." said an industry insider who declined to be named.
Recently, the National Enterprise Credit Information Publicity System showed CHICMAX has newly invested in a company with a shareholding ratio of 49%. This move is less than half a month from the listing of CHICMAX.
It is understood that the company CHICMAX invested in is named Shanghai Shangxin Cosmetics Co., LTD. (hereinafter referred to as "Shangxin Cosmetics"). According to the National Enterprise Credit Information Publicity System, Shangxin Cosmetics was established on December 30, 2022, with Ye Ouke as its legal representative and the registered capital of 15 million yuan (about $2.2 million). The business scope of the company includes cosmetics wholesale and retail, personal care products sales, etc.
It is reported that the major shareholder of Shangxin Cosmetics is Shanghai Jiashifu Information Technology Co., LTD. (hereinafter referred to as "Shanghai Jiasifu"), which holds 51% of the shares and has subscribed 7.65 million yuan (about $1.13 million). The other shareholder is CHICMAX, with a shareholding ratio of 49% and a subscription amount of 7.35 million yuan (about $1.1 million).
According to public records, Shanghai Jiashifu, founded in July 2021, is one of the small and micro enterprises with a registered capital of 5 million yuan (about $737,000). The company's shareholders Ye Ouke and Pan Tingting hold 51% and 49% respectively, and the former is the legal representative of the company. The company's business scope includes cosmetics retail, technical service, development, and consultation, internet sales, clothing sales, etc.
In addition, according to Liepin.com, Shanghai Jiashifu is currently recruiting e-commerce operation managers (Taobao), distribution directors, and e-commerce customer service specialists, and it requires applicants to "have basic e-commerce knowledge, be familiar with backstage operations of business consultants, and have work experience in cosmetics and skin care or consumer products". An industry insider who declined to be named said, "It is very likely to be a company engaged in online operation and service in the beauty business."
The importance of online channels for beauty brands goes without saying. The prospectus of CHICMAX showed that the company's revenue from online channels in the first half of 2022 was 931 million yuan (about $137.2 million), accounting for 73.8% of sales. If it partners with an online operation company, it will undoubtedly further accelerate the company's online channel development.
As is known to all, CHICMAX was listed on Hong Kong Stock Exchange on December 22, 2022, and is praised as "the first share of Chinese cosmetics in Hong Kong Stock". Thus, as the first company invested by CHICMAX after its listing on Hong Kong Stock Exchange, Shangxin Cosmetics is of great significance.
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