New Trend with Beauty and High-Tech Mixing, Charlotte Tilbury Joined in
- Chaileedo Press
- Apr 20, 2022
- 4 min read
Charlotte Tilbury launches next-level virtual makeup store to its immersive shopping experience. Its founder/CEO Charlotte Tilbury can appear in the metaverse environment as a 3D volumetric avatar. In addition, international well-known beauty brands also stepped into the technology world.
Charlotte Tilbury is adding several new interactive features to its immersive metaverse shopping experience.
Founded by U.K. makeup artist Charlotte Tilbury, the vertical beauty retailer is rolling out the “Pillow Talk Party Virtual Beauty Wonderland,” which it is promoting as the fourth generation of its “virtual world.”
Customers can also view immersive, exclusive filmed content, featuring screens that project behind-the-scenes interviews with beauty influencers, as well as livestream masterclasses with Charlotte Tilbury beauty professionals. In addition, founder/CEO Charlotte Tilbury can appear in the metaverse environment as a 3D volumetric avatar.
And in a gamification effort, the Pillow Talk Party Virtual Beauty Wonderland will let customers can unlock a free mascara product, and also win a chance to receive the full Pillow Talk collection free by sharing what Pillow Talk means to them online.
Charlotte Tilbury has over 1,000 points of distribution worldwide, including department stores and travel retail (U.K., Canada, Germany, Ireland, Netherlands, Spain, France, Italy, U.S., Hong Kong, Singapore, Thailand, Cambodia, India, South Korea, Macau, Australia, New Zealand and mainland China), and 15 stand-alone stores.
Over the past few years, artificial intelligence (AI) and digitization have had a growing impact on the cosmetics industry as technology advances, with high-tech products such as skin detectors, AR makeup trials and 3D printed lipstick popping up all over the place.
According to a report published by InsightAce Analytic, a market research firm, the global AI market in beauty and cosmetics was $2.7 billion in 2021 and is expected to reach $13.34 billion in 2030.
Led by international companies such as L'Oréal and Estée Lauder, the digital development process of the cosmetics industry is accelerating. For example, L'Oreal has launched a virtual trial system for cosmetics and an AI foundation adapter, Meitu has launched an "AI open platform" and Meitu Magic Mirror Online, and Tmall Genie has launched Queen Smart Beauty Mirror, etc.
In the 2021 Shanghai China International Import Expo, international well-know beauty brands brought their own black technology to the show.
L'Oréal Group brought two technology products to this year's Expo: the Saint Laurent Beauty "Lipstick Printer" and the first water-saving shampooing and conditioning device, L'Oréal Water Saver.
Saint Laurent Beauty launched this highly sought-after product, the world's first at-home customized cosmetic. It also presented the lipstick printer at the Fair and simultaneously launched it on the flagship store of Saint Laurent on the Chinese e-commerce platform Tmall.
"The "YSL ROUGE SUR MESURE" lipstick printer has been successfully commercialized. It is reported that the lipstick printer is priced at $504.65 for a single-shade set, $618.56 for a two-shade set, and $846.37 for a full-shade set in the official Saint Laurent Tmall flagship store. Currently, a number of lipstick printer sets are out of stock in the official Saint Laurent flagship store in Tmall, with only five single-shade sets remaining in stock.
Another high-tech from L'Oréal, L'Oréal Water Saver, was also present at the Expo. The shampooing and conditioning experience offered on site came from the L'Oréal Water Saver series of concept products, the first water-saving shampooing and conditioning device launched in collaboration with Swiss eco-friendly startup Gjosa. This product, which is also the first of its kind in Asia, features Jet-Fusion®, a patented water-saving technology that saves up to 80% of water.
Another global beauty brand, Estee Lauder Group, showcased a number of handheld skin testing "miracle devices" at the Expo.
- Vapometer transepidermal moisture loss tester, to decipher skin barrier function and help consumers better choose skin care products.
- Moisture Meter SC, which evaluates the moisture content and strength of skin care products by measuring the water content of the skin's stratum corneum.
- Skin Colorcatch skin color tester and Skin Glossmeter skin radiance meter to help consumers choose skincare products that improve skin tone and enhance the radiance of dry skin
According to the introduction, Estee Lauder’s new product has 3 major light sources to detect 8 skin indicators in 5 minutes, not only can determine the current skin state, but also predict the future of the skin. In addition, Estee Lauder also premiered the professional scalp hair detector and the first AR virtual hair color test black technology - Aveda professional scalp hair detector, as well as the M-A-C new retail equipment that empowers makeup through virtual makeup trial AR facial 3D technology.
It is reported that the Estee Lauder Group Global R&D Center China project has started construction and is expected to be put into operation next year. This R&D center will be the first comprehensive innovation center of Estee Lauder Group in the world that brings together many functions such as research, concept conception, formula development, packaging, testing and evaluation.
The Shiseido China R&D Center unveiled two cutting-edge technologies, "Daily Skin" and "Skin Elasticity Visualization", which made their debut outside Japan at the Expo.
The "Daily Skin" is a high-tech modeling skincare product that can be applied to the original eye bags to form a film suitable for different individuals according to the specific shape of the bags, just like a new second layer of skin every day, and quickly and significantly reduce the bags. The "skin elasticity visualization" technology enables micron-level skin detection and accurate analysis of the characteristics of the stratum corneum, which is only tens of microns thick.
Recently, Shiseido's third R&D center in China has been officially opened in Shanghai Oriental Beauty Valley.
It is worth mentioning that in order to amplify the spotlight of the Expo, the 2021 Oriental Beauty Valley International Cosmetic Conference was held in Fengxian, Shanghai from November 7 to 9 in 2021, L'Oreal, Shiseido, Unilever, Estee Lauder, P&G, LVMH, Amore, Nuskin, Jahwa, Jala and other Chinese and foreign leading enterprises to participate.
Comentarios