NBC: It is Terrible to Have a Long Distance with the Cutting-edge Technology
- Chaileedo Press
- Mar 2, 2023
- 3 min read
Nox Bellcow(NBC) has been using AI technology to create makeup removal products for a long time. This year, NBC is doing personalized services for face masks, which will use AI technology to assist the production.
Qiu Xiaofeng, now vice president (research and development) of NBC Cosmetics Co., Ltd. has made many public appearances in the industry in recent years. The man who frequently steps on stage and is also at the helm of R&D at China's leading cosmetic OEM company. He has witnessed the ups and downs of China's cosmetic industry, and has seen China's cosmetics usher in a new era of research-driven growth.
"Distance." Talking about the most impressive feelings about the changes in the industry in recent years, Qiu Xiaofeng summed it up with two words in an exclusive interview with CHAILEEDO recently. In his opinion, in the past few years, affected by the pandemic, in addition to the distance between people, business to business also been lack of communication on cutting-edge information, resulting in the cosmetic upstream and downstream with foreign countries produced distance. As he said, trends in the cosmetics industry are ever-changing, and a little slackness makes it easy to distance oneself from all parties.
"As early as around 2019, NBC insight into the concept of clean beauty abroad, when we should be the first to speak about this topic, and now a few years have passed." Qiu Xiaofeng said that the industry is now popular for recombinant collagen and synthetic biology topics. Although there is also a lot of relevant information on the market, we don’t know the global in these areas to what extent the development, "we need to grasp to catch up the lost time, because cutting-edge technology to produce distance is the most terrible."
Technology is the weapon that drives dreams into reality. Likewise, technology will give companies the ability to harness scale and speed to respond more effectively to rapidly changing consumer demand and market patterns. Qiu Xiaofeng further said that the industry is now talking about AI technology, NBC has also long carried out the deployment of a number of intelligence, in order to help companies develop better products.
It is understood that the NBC AI technology platform contains AI image analysis, personalized formulations and intelligent manufacturing, which can be based on personalized data for customer-tailored services. And the wide development of AI technology also lets many industry people ask the question "Will AI kill the formulator?" Qiu Xiaofeng believes that AI technology will speed up recipe development, but the human touch and fashion sense of cosmetics will not be easily replaced.
"In the beginning, we used AI technology to make makeup remover products, and it enabled us to understand consumers' skin conditions more quickly so that we could grasp their efficacy needs." According to Qiu, "This year, NBC is doing personalized services for face masks and will use AI technology to assist in the work."
In the cosmetics market, mask always occupies an important position. This category is the main focus of NBC. Qiu Xiaofeng said that the change from Tencel to seaweed fiber, graphene and other masks not only shows that the mask market is becoming more and more mature, but also shows that consumer demand has become more and more clear. He believes that further innovation of the mask should be based on two aspects, on the one hand, more convenient to use in multiple scenes. On the other hand, it is necessary to strengthen the efficacy of the mask not just focus on the innovation of the film.
It is understood that the current penetration rate of the beauty market mask is very high. Some data show that in 2022, the sales of the mask on the Jitterbug platform grew 122.2% year-on-year. The mask market is dominated by patch-type masks, but the potential of applicator masks should not be underestimated, and the market share has expanded by 22% in 3 years. Based on this, NBC strives to achieve higher requirements throughout the ODM industry chain from raw material selection, formula research, and efficacy verification to meet the higher requirements of brands and consumers for cosmetics.
"Driving the development of the enterprise by scientific research creates more effective products to serve consumers." At the end of the interview, Qiu Xiaofeng expressed his view on the beauty market this year, "There is still a lot of uncertainty in 2023, but as long as we do everything on the ground, we will be able to reap the rewards."
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