NBC: Cosmetics Market Officially Enters the Age of Rationality
- Chaileedo Press
- Jan 31, 2023
- 3 min read
Updated: Feb 3, 2023
Consumers' pursuit of cosmetics also tends to be more high-end, and high-income consumers have gradually become the main force driving the development of high-end products.
A year's plan starts with spring, and industry changes do not wait. In 2023, what new trends will emerge in the industry? Where are the new growth points in the market? Based on the upcoming 6th China Cosmetics Trend Conference on February 13, the column "Trend Talks" interviewed 50+ founders of famous companies and industry professionals from home and abroad to help open the door to the cosmetics industry with fresh perspectives. CHAILEEDO invited Mai Yaoya, Vice President (Marketing Planning) of NOX BELLCOW Cosmetics Co., Ltd.(NBC) and CEO of NBC(Hangzhou), to share with us the cosmetic trends in China.
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