Mask Family Explores Natural Ingredients of Cosmetics
- Chaileedo Press
- Jun 29, 2022
- 3 min read
Abstract: Mask Family and Professor Hu Xiaoqing from the National Key Laboratory of the School of Food Science and Technology of Jiangnan University reached a series of cooperation intentions such as jointly exploring the development and application of natural beauty ingredients to provide consumers with safer and more effective skincare solutions.
According to CHAILEEDO, Professor Hu Xiaoqing's team from the National Key Laboratory of the School of Food Science and Technology of Jiangnan University visited the Mask Family's R&D center and held a 2-day academic exchange seminar with members of the brand's product department, R&D center and many other core departments. During the meeting, the two sides discussed the future direction of cooperation, the development of natural beauty ingredients and their applications, and visited the factory and R&D center of Mask Family. The exchange gave both sides a deeper understanding and laid the foundation for reaching deep and multi-disciplinary close cooperation in the future.
According to the official website of the Mask Family, it was founded in 2007 and its parent company is Shanghai Yuemu Cosmetics Co. Ltd. It is a professional skincare brand specializing in masks for 15 years. It holds 21 core patents for masks and its products cover the care categories of dressing mask, clay mask, washable mask and leave-on mask. And the brand is committed to continuous innovation in raw materials, formulas, and dressing materials and actively cooperate with top universities to strengthen its own R&D and innovation capabilities, aiming to provide consumers with more professional and comprehensive membrane skin care products. During the Double 11 Shopping Festival of 2020, the sales of a single product of Mung Been Mud Mask exceeded 460,000 bottles and the sales of Hydrating Acne Skin Gauze Repair Mask exceeded 3.83 million pieces. The sales of Dark Absorbing Glowing Mask are more than 4.54 million pieces. Its performance in this period led the Chinese mask category sector during the Double 11 Shopping Festival of 2020.
The main effect of Mask Family Mung Been Mud Mask is to clean pores, and remove blackheads. The product is priced at $19.2 in the flagship store on Tmall. In comparison, international brands such as Kiehl's Amazonian White Clay have a similar effect. According to Kiehl's official, annual sales of Kiehl's White Clay reached more than 1.81 million units in 2021. It is priced at $49.2 in the Tmall flagship store.
As a skincare brand focusing on the field of facial masks, Mask Family has obtained more than 30 independent intellectual property rights including 28 invention patents, such as exclusive patented ingredients: black yeast, double black plant ferments, and 21 core patents for facial masks.
For example, the star product of Mask Family - Reverse Time Bifid Yeast Firming Black Mask with its exclusive patented ingredient black yeast. The products enjoy small molecules, good penetration and easy to absorb, and have a strong antioxidant ability and brightening effect on skin tone. This year, Mask Family also applied the latest research and development results to the new nano Moisturizing mask. The new product uses innovative nano wrap technology to achieve targeted transdermal absorption. The ingredients can penetrate the skin's bottom layer so which plays its efficacy in skincare. It provides a more optimal solution for skin deep hydration, and lock moisturizing.
It is reported that in 2021, Mask Family and the National Nanomedicine Engineering Technology Research Center from Huazhong University of Science and Technology reached a strategic partnership to build a joint laboratory for the application of cosmetic efficacy ingredients nanocarriers. This cooperation will be oriented to the R&D and application of the top nanocarrier technology in China. It is committed to multiplying the advantages of resources of both the university and the enterprise, accelerating the transformation of scientific and technological achievements, empowering product quality with technology, and achieving mutual benefits. At that signing ceremony, Huang Xiaodong, founder of Mask Family, said, "The cooperation between the two sides allows Mask Family to receive support from the National Nanomedicine Engineering Technology Research Center of Huazhong University of Science and Technology in research and development and technology, helping the brand to blossom in the rapidly changing market and the highly competitive skincare sector, which achieves the improvement of product quality and brand value. "
Through "industry-academia-research-medicine" cooperation, Mask Family jointly researches or introduces advanced and mature scientific and technological achievements from universities, hospitals and other research institutes. It precisely matches them with market demand with the strength of talents and academic expertise to solve practical problems of enterprises, which can effectively promote the integration of scientific and technological resources and achieve mutual benefit and a win-win situation.
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