LVMH Names a 'China-Hand' at the Helm of Acqua di Parma

Giulio Bergamaschi was appointed as general manager of L'Oréal Paris DMI in China from 2013 to 2018.

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According to WWD, the Acqua di Parma at LVMH group recently announced that it has appointed Giulio Bergamaschi as its new Chief Executive Officer.

Giulio Bergamaschi will take over from Laura Burdese, who led the brand from October 2016 until the end of 2021. He joined Bulgari earlier this year as Vice President of Global Marketing and Communications.

Following his appointment, he will be based in Milan and will report directly to Stephanie Medioni, CEO of LVMH's beauty division.

Bergamaschi, who graduated from Bocconi University in Milan in 2004 and joined L'Oréal in the same year, was promoted to General Manager of L'Oréal Paris DMI China in 2013 and became President of Biotherm Global Brands in November 2018, according to WWD.

In April 2022, Bergamaschi joined the LVMH group as Strategic Mission Director for the clothing brand Loro Piana. In the past year, he has made a significant contribution to the design of the brand's strategy and the enhancement of product value through enhanced customer experience and transparency initiatives.

According to Fashion Network, LVMH noted in an internal note: "Where he has gained a solid expertise in product development and communication, holding global management positions, but also working in strategic markets such as China."

CHAILEEDO found that Acqua di Parma opened an official flagship shop on the Chinese e-commerce platform Taobao with 59 SKUs, Its price range is from 19.9 yuan ($2.9) to 7,760 yuan ($1126.4). Its highest sales product is Acqua di Parma Blu Mediterranean, priced at 605 yuan ($87.8) /30ml, with a total sales volume of 30,000+ units.

Stéphanie Medioni, Executive President of LVMH Beauty, said, "Bergamaschi is a seasoned beauty professional who will further enhance the uniqueness and globalization of the brand."