LVMH Named Gonzague de Pirey the Chief Omnichannel and Data Officer for Sephora

Chaileedo Press
May 23, 2023
2 min read

Updated: Jun 5, 2023

LVMH has named Gonzague de Pirey the Chief Omnichannel and Data Officer for Sephora. The French luxury group regards the appointment as the next stage of its digital transformation.

LVMH is moving forward with the next stage of its digital transformation by making a significant appointment. The France-based luxury group has named Gonzague de Pirey as the new Chief Omnichannel and Data Officer for its Sephora brand.

According to an internal memo of LVMH, Gonzague de Pirey will oversee the omnichannel, data and artificial intelligence, and digital customer service expertise centers for the group.

Gonzague de Pirey is a graduate of Ecole Polytechnique and served as a social affairs advisor in the French Prime Minister's office from 2004 to 2007. Then he joined the Saint Gobain group, where he initially served as the Director of Planning. He then held various management positions in Shanghai and Moscow. In 2016, he was appointed CEO of the Lapeyre group, which specializes in home furnishing products, before joining LVMH in 2020.

He will begin his new role on June 1 and will report directly to LVMH's Deputy CEO, Toni Belloni.

LVMH stated that in his new position, Gonzague will supervise the worldwide integration of data and artificial intelligence into the value chain of their brands. His teams will cooperate with innovative companies as well as their houses to provide customers with an enhanced and more integrated experience across all touchpoints, as well as to enhance the effectiveness and responsiveness of their supply chains.

“I am immensely proud to announce my upcoming role as the Chief Omnichannel & Data Officer within the Group Digital team at LVMH, starting in June 2023.” Gonzague de Pirey wrote in his LinkedIn account, “At LVMH, digital acceleration is a shared priority. The focus now is on leveraging the exceptional talent within the organization to propel the Maisons' growth and explore new opportunities.” Gonzague de Pirey added.