Louis Vuitton Launched New Fragrance Pacific Chill Inspired by California

Louis Vuitton has released a new fragrance called Pacific Chill, which is inspired by California and was developed in collaboration between perfumer Jacques Cavallier-Belletrud and artist Alex Israel.

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Louis Vuitton has launched its latest fragrance, Pacific Chill, which is inspired by California and was created in collaboration between perfumer Jacques Cavallier-Belletrud and artist Alex Israel. To celebrate the launch, the French luxury house hosted a wellness event in Malibu on Wednesday.

The scent was born at the Polo Lounge in Beverly Hills, where Cavallier-Belletrud and Israel met to discuss their visions for the fragrance. They were inspired by the California coastline and the feeling of a fresh sea breeze on a warm day.

Pacific Chill is described as a fresh and citrusy fragrance, with notes of grapefruit, mandarin, and lemon. It also features hints of ginger and cardamom, as well as a base of cedar and musk.

The fragrance is part of Louis Vuitton's Les Colognes collection, which also includes scents like Sun Song, Cactus Garden, and Afternoon Swim. The collection is meant to evoke a sense of travel and adventure, with each scent inspired by a different destination.

At the Malibu wellness event, guests were treated to a yoga class and sound bath, as well as a chance to try out the new fragrance. The event was attended by celebrities like Emma Stone, Miranda Kerr, and Laura Harrier.

Cavallier-Belletrud described his collaboration with Alex Israel as very liberating. As a perfumer, he sources ingredients from all around the world and brings them to life in his atelier in Grasse. The fragrance, Pacific Chill, is packaged in a blue-green bottle and sold for $300 per 100-ml bottle.

Israel said he was involved in branding, which included naming the fragrance, developing the campaign, designing the packaging, and creating its visual identity. He aimed to capture the unique aspects of Los Angeles life, such as the city's focus on wellness and nature, and the cool and unique morning light, all in a bottle.

Pacific Chill is now available for purchase at Louis Vuitton stores and on the brand's website.

Source: WWD