Laneige Enters the UK, North America and Middle East Market

Amorepacific has recently announced the launch of Laneige, the group's skincare brand, in the United Kingdom and the Middle East, following its successful introduction in North America.

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Amorepacific, the Korean beauty giant, has recently announced the launch of Laneige, the group's skincare brand, in the United Kingdom and the Middle East, following its successful introduction in North America.

Laneige officially launched in Space NK, a luxury beauty multi-store in the UK, at the end of April. Amorepacific is aiming to expand its customer base in the UK market by highlighting Laneige's global flagship products, which include the Lip Sleeping Mask and Waterbank Cream. In May, Amorepacific plans to operate an exclusive Laneige brand space at a Space NK store located in Kings Cross and Westfield, central London, England.

Jinpyo Lee, Chief Strategy Officer at Amorepacific Group said: "Prior to our official launch, LANEIGE was featured on Cult Beauty, LOOK FANTASTIC, and Beauty Bay, e-commerce platforms specializing in beauty in the U.K., and we were able to see the strong interest from local customers,"

"As the demand for Korean beauty products in the European market has increased in recent years, our sales in Europe grew by more than 90% year-on-year in Q1 2023. We look forward to providing our customers in the U.K. with the same high level of satisfaction with our brands." Jinpyo Lee added.

While in the North American market, since last year, Amorepacific has become increasingly prominent with its Laneige, Sulwhasoo, and Innisfree brands. In the first quarter of 2023, sales in North America increased by 80%, buoyed by strong sales growth in e-commerce channels like Amazon and branded stores, as well as offline channels including Sephora.

In addition, Laneige has also made its debut in the Middle East this month, in partnership with Sephora, the leading beauty retailer in the region. Laneige's flagship products are now available in Sephora stores across the United Arab Emirates (UAE) and four Gulf Cooperation Council countries, including Saudi Arabia, Kuwait, Qatar, and Bahrain.