L'Oréal's World's First Intelligent Fulfillment Center Located in Suzhou

The Suzhou factory is the first factory invested by L'Oréal in China and has been expanded by three investments. It is now the largest factory in L'Oréal's Asia Pacific region, with a total annual production capacity of over 1 billion pieces.

---

On October 11, L'Oréal Suzhou Intelligent Fulfillment Center Foundation Stone Laying Ceremony and L’Oreal Suzhou Plant Healthy Beauty Workshop Opening Ceremony were held.

In June last year, L'Oréal China and Suzhou Industrial Park Management Committee signed a memorandum of cooperation to established L'Oréal Group's world's first self-built smart operation center. The center is planned covers an area of 90,000 square meters and is expected to be officially opened in the fourth quarter of 2023.

L'Oréal said the center will be built according to LEED (Leadership in Energy and Environmental Design) Gold certification standards and will use environmentally friendly designs and materials to produce "green packages".

Once in operation, the intelligent operation center will use the world's leading-edge automated intelligent high-speed sorting system and robotic equipment to shorten e-commerce parcel sorting time while ensuring the accuracy of D2C order sorting. The intelligent operation center will mainly support the online and offline product sales of L'Oreal China's mass cosmetics, active health cosmetics and professional hair products divisions.

L'Oréal expects this intelligent operation center to triple L'Oréal China's annual D2C model parcel production by 2025. In addition, with the support of the Group's "Beauty Technology" transformation strategy, the center will also become an incubator for China and the Group's global markets, implementing innovative operational solutions to serve retailers and consumers, becoming an enabler for the realization of "good consumption".

L’Oreal Suzhou Plant Healthy Beauty Workshop is the result of L'Oréal's construction to meet the growing and diversified needs of the Chinese market.

The workshop has two floors and covers an area of 18000 square meters. Its design standard is higher than the CGMP standard for cosmetics production issued by the NMPA. The new clean workshop building design reduces heat loss through reflective coating and insulation board, and uses the magnetic levitation ice machine system to achieve the purpose of high efficiency and energy saving, which reflects L'Oreal's commitment to sustainable development.

L'Oréal said that this series of investment initiatives once again demonstrates the L'Oréal Group's commitment to continued investment in China and its long-term confidence in the Chinese market.

Fabrice MEGARBANE, President of L’Oréal North Asia and CEO of L’Oréal China, said L'Oréal will continue its commitment to bring Chinese consumers a higher quality, safer, more sustainable and more personalized consumer experience. Create an integrated intelligent operational layout of L'Oréal in China with Shanghai as the heart and Suzhou as the main artery in the Yangtze River Delta.