L'Oreal Will Bring Three Beauty "Black Technology" to the CIIE
- Chaileedo Press
- Oct 24, 2022
- 2 min read
Updated: Oct 24, 2022
CIIE has become the preferred venue for L'Oréal's annual debut of its latest beauty technology achievements.
The 5th China International Import Expo will be held in Shanghai from November 5 to 10. As the "old friend" of the Expo for five years, L'Oreal Group has been the largest exhibitor of the daily chemical industry for five consecutive sessions and the chairman of the exhibition group for three consecutive sessions.
Pietro BRAMBILLA, Chief Financial Officer of L'Oréal North Asia and China, representing the rotating chairmanship of the 5th CIIE said that, for five years now, the Expo has had a profound impact on society, warming the world and China like a spring breeze. This is why so many companies, like L'Oréal, have been willing to participate in the Expo many times. In the past five years, L'Oréal have witnessed countless exhibits turning into commodities, and from commodities into blockbuster products. Witnessed more and more exhibitors become investors, and from investors to partners. Witnessed the innovation technology become an innovation market, and from an innovation market into an innovation system.
The CIIE has become the first choice for L'Oreal to show its latest cosmetics technology achievements every year.
This year, L'Oreal will show up with three beauty "black technology" products, including Lancome Double Optical Tightness Instrument, YSL Headwear Device Scent-Sation and Colorsonic, a "handheld household hair dye".
These products were first launched in Asia at the Expo, bringing Chinese consumers a multi-dimensional and upgraded beauty experience.
According to L'Oréal Group's third-quarter financial results, sales for the period were 9,575 million euros ($9,404.5 million), up 9.1% year-on-year. Revenue was 27.94 billion euros ($27.442 billion), up 12% year-on-year. CHAILEEDO noted that L'Oréal Group achieved a good performance in the Chinese beauty market, where the premium cosmetics division had a record market share. In addition, in September this year, L'Oréal China's Shanghai Meizifang Investment Co., Ltd. announced its first venture capital investment in China with a minority investment in local high-end Chinese perfume and fragrance brand DOCUMENTS.
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