L'Oreal put more effort into sustainable consumption
- Chaileedo Press
- Jul 26, 2022
- 3 min read
Abstract: At the event, L'Oréal mainly presented new products from four brands: Lancome, YSL, L'Oréal Paris, and Prada.
According to CHAILEEDO’s report, on July 28, China International Consumer Products Expo held a “Consumer Expo debut” new product launch event. 68 brands from 28 international and domestic well-known companies brought 104 new products of different styles and series to the event. As the main brand of France, the guest of honor at this Expo, L'Oréal Group presented itself at first as an important guest at the event.
This is the second time that L'Oréal has participated in the Consumer Products Expo, and it is been 25 years since it enters China. This time they not only brought new products, new services and new experiences to consumers, but also jointly released the first domestic " Guidelines for the Promotion of Sustainable Consumption in the Daily Chemical Industry " together with the China Sustainability Tribune of the Ministry of Commerce and the China Environmental Protection Foundation, hoping to promote the sustainable development of the cosmetic industry.
At the event, L'Oréal mainly presented new products of four brands: Lancome, YSL, L'Oréal Paris and Prada. Lancome professional Skin Screen can detect the Skin condition from 12 dimensions in an all-round way and provide customized skin care services for consumers of different ages. YSL's three main products were Blouse, TUXEDO and JUMPSUIT of the LE VESTIAIRE series, which shared the classics with Chinese consumers. L'Oréal Paris has specially launched REVITALIFT FILLER for the Hainan duty-free channel, which is the leader in European sales. Prada is a high-end brand of L'Oréal Group. Its debut showcased that L'Oréal is optimistic about China's high-end beauty market.
Zhenzhen LAN, Chief Corporate Affairs and Engagement Officer of L’Oréal North Asia and China, said at the event that consumption has become the top of troika for China's economic growth. The concept of sustainability is also gradually accepted by consumers, and more and more consumers are willing to pay for more environmentally and socially responsible products.
At present, China’s consumption of carbon emissions in 2021 account for 53%, but the carbon emissions of industrialized countries will account for 60 to 80%. It can be predicted that with the development of China's industrialization and consumption upgrade, the proportion of China’s consumption of carbon emissions will further rise.
Retail has always been an important segment for L'Oréal, with 75 years of experience in global travel retail channels and more than 45 years of retail experience in the Chinese market. Adele ZHANG, General Manager of L'Oréal China Travel Retail, shared the data of sales channel proportion of L'Oréal global travel retail market in 2021 at the event. In the post-pandemic era, the airport's retail channels accounted for 25%, which was fully overtaken by urban duty-free shops (43%) and duty-free shop platforms (29%).
She also claimed that the future of travel retail in the pandemic era will focus on Hainan and e-commerce. As a province with excellent geographical and political conditions, Hainan received 88 million tourists in 2021. Also, L'Oréal saw e-commerce growing strongly against the trend in 2021, and believed that it will also become an important growth point in the future.
Fabrice MEGARBANE, President of L’Oréal North Asia and CEO of L’Oréal China, said at yesterday’s media conference that the Consumer Expo is a good channel for communicating with Chinese consumers. The "Consumer Expo debut" new product launch event held at this Consumer Expo provides a good publicity channel for various participating brands, allowing more consumers to understand overseas products, and allowing overseas enterprises to understand Chinese consumers better.
Comentários