L'Oreal Group to Bring 19 Beauty Brands to Hainan Expo
- Chaileedo Press
- Jul 20, 2022
- 3 min read
Abstract: L'Oréal China news, L'Oréal Group will bring 19 international beauty brands to the second China International Consumer Products Expo (hereinafter referred to as Hainan Expo) to be held from July 26 to 30. And L'Oreal will bring Prada perfume and the much-loved TAKAMI to the Expo for the first time.
According to CHAILEEDO, in this Hainan Expo, L'Oreal Group will focus on the concept of environmental protection and bring a limited version of L'Oreal Paris Revitalift Filler in Hainan, Biotherm Cera Repair Cream, Armani Beauty perfume new MY WAY, as well as new technologies including "Mr. Bones" augmented reality tools and Lancôme professional skin detector etc. The total area of the exhibition hall has been expanded from more than 500 square meters last year to 625 square meters this year, which will bring more exhibition contents to the visitors.
According to CHAILEEDO, L'Oreal's exhibition area will be divided into 6 sections: "Beauty - Innovative Technology", "Beauty - Guardian of the Earth", "Beauty - Ultimate Experience", "Beauty-Fulness Perfection", "Beauty - High Definition Private Enjoyment" "Beauty - New Product Appreciation". In the Ultimate Experience section, Lancôme will display its Absolute series and Lancôme's most advanced professional skin testers. KERASTASE will exhibit its full range of high-end hair care products as well as its KERASTASE microscope testing tool, which can analyze the scalp at 600 times magnification.
In the Fulness Perfection section, Maison Margiela will present its new spring eau de parfum "When The Rain Stops". Armani will also unveil its new fragrance MY WAY and its brand Armani. Armani will also unveil its new fragrance "Self without Borders" and its brand Armani/Privé. Moreover, Viktor & Rolf (Viktor & Rolf) Flowe Bomb perfume will usher in the debut of the Hainan Expo.
In the New Product Appreciation section, L'Oreal will usher in two brands in Hainan travel retail business debut: Prada perfume will be officially launched in 2023 its beauty series and it will bring the latest product in this Expo. The Japanese high-end skin care brand TAKAMI which plans to be listed in 2023 will also appear in this Expo.
L'Oréal Group will also focus on showcasing Valentino Beauty in China. As it was announced at the first Hainan Expo in May 2021 that Valentino would be coming to China. June 2021 saw Valentino Beauty landing in China. It officially entered Chinese e-commerce platform Tmall in July and opened its first offline flagship store in September. Valentino Beauty has now opened a price-sale boutique in Hainan. In terms of its two actions, China is indeed one of Valentino's important territory.
It is reported that this is the second Hainan Expo that L'Oréal Group participated in. In the first Expo, L'Oréal's brands YSL Beauty and Armani Beauty also showed consumers the virtual makeup trial technology supported by ModiFace, L'Oréal's technology company. L'Oréal also presented more than 10 beauty seminars during the 4-day non-stop exhibition period of the first edition of the fair to stimulate the interest of visitors in the latest beauty products of the L'Oréal brand matrix.
L'Oréal's President of North Asia and CEO of China, Fabrice, has said, "The China International Consumer Products Expo is an important platform for the display and trading of global consumer goodies and its successful holding will help build a more prosperous Hainan economy and even boost the prosperous development of the entire Chinese consumer market."
L'Oréal is the largest beauty group in China. This year, L'Oréal also celebrates its 25th anniversary. L'Oréal is a witness, participant and contributor to a series of favorable business policies for China's reform and opening up. And the group is confident in the long-term growth of Hainan's tourism business and is committed to bringing more and better products and experiences with its solid expertise in the travel retail channel.
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