L 'Oreal disclose exclusive formula technology for the first time

Abstract: At the special session on August 12, L 'Oreal officially introduced the relevant research data of Pro-Xylane, and for the first time publicized the latest exclusive formula technology of L 'Oreal Group, dual penetration micro pump technology.

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With the rise of the ingredient-fascinated group and the efficacy-fascinated group, young consumers in China are increasingly concerned about the ingredients and efficacy of cosmetic products, and more transparency of the ingredients and efficacy data. When collecting public data, CHAILEEDO found that 72% of consumers want brands to clarify the efficacy of product ingredients, while more than 60 % want clear source of ingredients.

On August 12th, L 'Oreal Research and Innovation Center held a special session on Pro-Xylane, sharing more than 20 years of research on Pro-Xylane and officially released the new ingredient Pro-Xylane PRO and the latest patented formula technology. In the same vein, it also directly brought the market competition of this ingredient to the public view.

L 'Oreal found that Pro-Xylane can act on the dermis, facilitate the synthesis of glycosaminoglycans and proteoglycans, promote the expression of CD44, and increase the thickness of the epidermis; It can also act on the dermal-epidermal junction, strengthen the structure of dermal-epidermal junction, promote the expression of collagen and increase the expression of the adhesive protein.

It is worth mentioning that L 'Oreal's latest clinical tests have found that certain concentrations of Pro-Xylane can promote skin repair. According to Biao Jie, deputy director of L 'Oreal China Research and Innovation Center and scientific communication, a low concentration of Pro-Xylane can moisturize and lock in water, and further increase the concentration of Pro-Xylane, achieving anti-aging efficacy such as wrinkle-reducing, skin tightening and skin elasticity improving, while restoration requires a higher concentration of Pro-Xylane.

By years of research, L 'oreal found the skin absorption of Pro-Xylane is determined by the physical and chemical properties of its raw material, its concentration within the product, and the formula technology," The formula of Pro-Xylane because the concentration is not the only measurement of efficacy, formula technology is actually the key to improving Pro-Xylane's skin absorption and anti-aging efficacy." Says Cyril Chevalier.

At today's session, the company officially introduced the related research data of the condensed ingredient Pro-Xylane PRO, and disclosed the latest exclusive formula technology of the company, dual penetration micro pump technology for the first time.

In march this year, its brand L'oreal Paris launched the Revitalift[HA] Filler Eye Cream (also known as the "second-generation purple iron")containing upgraded ingredient Pro-Xylane PRO, and launched in July the Revitalift[HA] Filler Facial Cream containing "20% condensed Pro-Xylane PRO" (also known as " L'Oreal 20 Cream")

The high concentration of 20% Pro-Xylane PRO aroused extensive attention to these two new products across the industry and among consumers, also shocking the whole Pro-Xylane product market.

As we all know, in recent years, there has been a lot of homemade Pro-Xylane in the Chinese market, which will inevitably be compared to that of L 'Oreal. But such comparison has always lacked the original Pro-Xylane ingredient of L'Oreal as a reference, and CHAILEEDO noted that the word "imitation" appeared twice during today's L 'Oreal special session.

"By sharing comprehensive research data on Pro-Xylane, L 'Oreal is clearly endorsing its own Pro-Xylane products. In addition, L 'Oreal's new Pro-Xylane products highlight cost performance, which may create certain market pressure to domestically made Pro-Xylane." According to one industry insider who declined to be named, this marks the beginning of a head-on war between L 'Oreal and other Pro-Xylane makers.

CHAILEEDO has also been told by raw material suppliers that Pro-Xylane has become symbolic of L 'Oreal and those other producers joining the competition, to some extent, also indirectly expanding the brand's reputation. There are industry veterans who believe that the domestic Pro-Xylane's story still can't go without L 'Oreal, lacking its own charm in this regard. In his opinion, China's domestic Pro-Xylane products should always seek self-improvement and to learn from others' advanced experience, experiences, so as to create more products of excellence.

Undoubtedly, domestic Pro-Xylane needs to present its own story and features as L 'Oreal is putting real effort in speaking for its Pro-Xylane. Only in this way can competitors be more emboldened to confront head-on the world's largest beauty group.