L'Oreal China Launches Beauty OneHealth Project
- Chaileedo Press
- May 23, 2022
- 4 min read
L'Oréal China held its 2022 L'Oreal China Beauty OneHealth Project +IOP Summit on May 22. In the summit, L'Oréal announced its "OneHealth" plan, which will accelerate the deep integration of the industry chain in the Chinese market for the first time.
L'Oréal China held its 2022 L'Oreal China Beauty OneHealth Project +IOP Summit in Shanghai in e-conference. At the summit, L'Oréal China officially launched the "OneHealth" plan.
The plan aims to promote the deep integration of the "OneHealth" industry chain, empowering all stakeholders and embracing the health ecosystem together by focusing on three aspects: innovation-driven transformation, linking and empowering the ecology, and practicing social responsibility.
To implement the plan, L'Oréal North Asia President and CEO of China, Mr. Fabrice, also listed ten initiatives at the conference. For example, by introducing world-class, food-grade production processes to support the production of natural ingredient formulations. He explained that L'Oréal China has built 100,000 GMP clean plants in two factories in Yichang and Suzhou to meet the need for better manufacturing of natural formulations in a food-grade manufacturing environment.
He also stated "In the future, we hope to inject surging health vitality into the beauty industry through the new plan of 'OneHealth', and join hands with all partners in the ecosystem to promote innovation, break boundaries, lead changes and help build a healthy China and ultimately create a healthy beauty for the world."
First, L'Oreal made a statement on current consumer trends in cosmetics, L'Oreal North Asia and China Consumer Insights Director Tao Jun said: consumers' increasing concern for comprehensive & detailed health, sustainability & value emotional consumption and experience has brought great changes to our industry. In both skincare and color cosmetics, we are seeing higher consumer demand for high efficacy, ingredients and high tech additions that they are looking for. Also in the hair category, we have noticed the public's focus on the scalp and the different levels of demand covering more segmentation in terms of cleansing, care and wellness, such as the scalp care-related ingredient Aminexil, which saw a 298% rise in discussions on social platforms in 2021.
To help consumers make scientific choices, L'Oréal China has launched an open and transparent way to share the science and technology behind its products with consumers through a product research website and a series of communication and sharing events. It shared easy-to-understand information about products and ingredients with consumers. It is understood that L'Oreal China has made public more than 40 ingredients through its product research website, including more than 10 popular active ingredients such as hyaluronic acid and salicylic acid.
In this meeting, L'Oreal China also highlighted two star ingredients in the skincare field - panthenol and Aminexil. In skincare products, panthenol (also known as vitamin pro-B5) plays three main roles: moisturizing, soothing and repairing.
To address the skin repair efficacy, which is of particular concern to the public, L'Oréal China R&D and Innovation Center has developed a new research tool to simulate skin laser damage on 3D reconstructed full-layer skin models. The research and testing results further show that panthenol can effectively promote skin cell proliferation and differentiation on laser-damaged skin models, contributing to skin self-healing.
Li Ningzi, Senior Manager, Scientific Product Communication, L'Oréal China R&D and Innovation Center, shared the research on a popular scalp care need for Chinese consumers - anti-hair loss - and L'Oréal's star anti-hair loss ingredient, Aminexil.
As an active anti-hair loss ingredient developed in-house by L'Oréal, the L'Oréal Group has published five scientific papers related to Aminexil in over 25 years of research and holds 28 related patents worldwide. These studies have proven that Aminexil is effective in inhibiting the synthesis of lysine hydroxylase to inhibit the densification of the fibronectin and collagen network, thus resisting the "land slab" of fibrosis around the hair follicle and allowing the hair follicle to take root more firmly, thus effectively and significantly preventing hair loss.
In the roundtable of the Summit, various cross-sectoral guests discussed the topic of "Health for the future of beauty", including skin and hair health management and consumer science education.
L'Oreal North Asia and China Chief Corporate Affairs and Public Liaison Officer Lan Zhenzhen believes that L'Oreal, as the industry leader, wants to promote more open and transparent communication in the whole industry, and hopes that the launch of L'Oreal's "OneHealth Plan" will make a good start and more and more companies will join to embrace the "OneHealth" eco-system together. We hope that the launch of L'Oreal's "OneHealth Plan" will be a good start, and that more and more companies will join us to embrace new opportunities in the "OneHealth" ecosystem.
In the opinion of Kenjijoel, a scientific skincare teacher and best-selling beauty book author, the increasing popularity of "ingredient-centric" and "online consultations" proves that consumers are increasingly inclined to choose products that suit their needs. L'Oréal has always been committed to establishing more innovative and effective cooperation platforms with dermatologists to help educate consumers about science. Just like the "Exposureomics Research Fund" and "Skin and Hair Health Medical Development Public Welfare Project" supported by Vichy, we hope to actively participate in the development of China's medical health through academic research, treatment practice, and public science, and to bring L'Oreal's expertise in skin science to the public. L'Oréal's achievements and progress in dermatological science will benefit patients and consumers.
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