L'Oreal and Estee Lauder to Present Their New Brands at the CICPE
- Chaileedo Press
- Jul 23, 2022
- 2 min read
Abstract: The 2nd China International Consumer Products Expo(CICPE) will be held in Hainan Province on July 25 (China Standard Time). It is expected that more than 600 global new products will debut, and a number of internationally renowned cosmetic brand groups will present their new product.
The 2022 China International Consumer Products Expo will be held from July 25 to 30 in Haikou city, Hainan Province. CHAILEEDO learned that the Expo is divided into international and domestic exhibition areas, with a total area of 100,000 square meters, an increase of 25% over the first session. The number of exhibiting brands has increased significantly compared with the previous year. It is expected that more than 600 global new products will debut, and many customer products will be display. The top international beauty groups participating in the expo are: Estée Lauder Group, L'Oréal Group, Pierfarber Group, Shiseido Group and Coty Group, etc.
Estée Lauder Group will participate in the Expo as a group for the first time, with 13 iconic brands on display. Estée Lauder, LA MER, M·A·C, Clinique and Jo Malone London, etc.
Besides these brands that have been sold in China mainland, Estée Lauder Group is also expected to present two brands that will be introduced in China mainland in the future - Le Labo and Aveda. It will be a new visual experience for visitors.
According to L’Oréal China, L’Oréal Group will bring 19 international beauty brands to the Expo. According to the news, L’Oréal exhibition area will be divided into 6 different sections. Among them, the innovative technology exhibition area will display the L’Oréal Paris Skin Genius (L’Oréal skin detector) and bring a limited version of L’Oréal Paris Revitalift filler in Hainan Province. In the new product quick review exhibition area, L’Oréal will usher in the debut of the two major brands in Hainan's tourism retail business. Prada fragrance will officially launch its beauty series in 2023, and it will bring its latest products to the Expo. The Japanese high-end skin care brand TAKAMI, which is planned to be listed in 2023, will also show up.
A few days ago, Nicolas Hieronimus, the CEO of L'Oréal Group, expressed his gratitude to CICPE through a video. He said that L’Oréal has gradually become the largest beauty enterprise in China, and China has also become the second largest global market of them. He hoped that the exhibits at the Expo can meet the diversified demands of Chinese consumers for beauty.
In addition, in this consumer expo, Shiseido officially released a new R&D concept "DYNAMIC HARMONY". Under the guidance of the new concept, two skin beauty technology-Shiseido "ULTRAVIOLET conversion technology" and "gene testing method”, and its 19 popular brands will be introduced to consumers. Coty Group will debut its iconic beauty brand to showcase its latest products that are more innovative, sustainable and clean, including perfume, makeup and skin care flied. Pierfarber group will bring its Avène and Rene Furterer brands to the French exhibition area of Expo.
This Expo has added a domestic product exhibition area, with an area of 5,000 square meters. Bloomage Biotech, a leading hyaluronic acid company, and Pien Tze Huang, a China's time-honored brand also participated in the exhibition with new products, showing the unique charm of domestic consumer products to the audience.
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