Kwai: Content E-Commerce and Live Streaming get Important
- Chaileedo Press
- Jan 28, 2023
- 4 min read
Updated: Feb 3, 2023
Compared to the previous to buy big-name beauty products, consumers today are concerned about both the brand, but also begun to pay attention to the cost performance of the product.
A year's plan starts with spring, and industry changes do not wait. In 2023, what new trends will emerge in the industry? Where are the new growth points in the market? Based on the upcoming 6th China Cosmetics Trend Conference on February 13, the column "Trend Talks" interviewed 50+ founders of famous companies and industry professionals from home and abroad to help open the door to the cosmetics industry with fresh perspectives. CHAILEEDO invited Kang Le, the head of beauty and personal care industry of Kwai E-commerce, to share with us the cosmetic trends in China.
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