Kao to Launch Online Platform Specializing in Selling Slow-moving Cosmetics

Chaileedo Press
Aug 7, 2023
2 min read

The Kao Group is advancing their ESG strategy, "Kirei Lifestyle Plan," and this initiative contributes to one of its key focus areas, "Zero Waste."

Today (August 7), Kao Corporation announced that it would begin outlet sales of residual inventory of daily goods and some cosmetics that have been unavoidably discarded without being shipped from their own factories and logistics bases.

It is reported that these outlet sales will take place on their in-house e-commerce site, "My Kao Mall," within the two-way digital platform "My Kao." This initiative aims to further promote waste reduction of their products and contribute to the realization of a resource-circulating society. Kao is committed to using limited resources most effectively, producing and delivering products that best suit each individual's needs in the necessary quantities.

As part of this commitment, they have been implementing efforts to reduce product waste through measures such as demand forecasting and reviewing product transition methods. However, there has been a reality where discontinued items resulting from improvements or package changes and product inventory for stable supply remain as residual inventory at factories and logistics bases. While they have been promoting initiatives for waste reduction through employee sales and other means, there are still situations where product disposal is unavoidable. Therefore, starting from August 7, 2023, they will sell such residual inventory at outlet prices on "My Kao Mall OUTLET" for those who understand and support this initiative.

The Kao Group is advancing their ESG strategy, "Kirei Lifestyle Plan," and this initiative contributes to one of its key focus areas, "Zero Waste." They aim to achieve a 95% reduction in product waste and promotional material waste (unused) by 2030 compared to 2020 levels.

Moving forward, the Kao Group will continue to incorporate ESG perspectives into their management, strive for business development, and provide better products and services to consumers and society. They are dedicated to their purpose of realizing a "Rich and Sustainable World."