Kao Corporation Achieves Cosmetics Business to Rise 5.1% in 2022
- Chaileedo Press
- Feb 3, 2023
- 3 min read
Kao Corporation said this year's growth was driven by the Corporation's investment in its "G11" global strategic brands, which include KANEBO and KATE.
On February 2 (CST), Kao Corporation announced its fiscal year 2022 results for the year ending December 31, 2022. The report showed that Kao Corporation's net sales for 2022 were 1.551 trillion yen ($12.), up 9.3% year-on-year, and operating profit was 110,071 million yen, down 23.3% year-on-year.
The report said it was due to a cooling market in China, logistics disruption in the U.S. and a shift in lower-priced products due to world inflation. Kao Corporation said that despite the tough market environment, the Kao Corporation has aggressively implemented measures such as focused investment in core brands, promotion of digitalization, and strategic price increases.
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