JWEL Cooperates with So.Di.Co to Develop Chinese Market
- Chaileedo Press
- Sep 20, 2022
- 2 min read
According to CHAILEEDO, on September 19, JWEL Global announced a strategic alliance with Italy's So.Di.Co Group.
It is reported that JWEL Global will help So.Di.Co Group to promote the sales of its organic and natural personal care private brands and contracted global IP derivative products in the Chinese market. It will also expand its OEM and ODM supply chain to develop new products and increase production capacity for the Chinese market.
So.Di.Co Group is a leading independent manufacturer of cosmetics, beauty, and personal health products from Italy, with products in Europe, the Middle East, and Africa through more than 1,000 premium retailers. So.Di.Co Group owns more than 10 brands, including skincare brand Naturaverde, scalp care brand Vitalcare, hygiene care brand Igiene+, and sun protection brand DS-Dermasensitive.
Moreover, So.Di.Co Group has also invested in baby washing&care products for a long time in several countries over the past decade and is a licensed brand for many internationally renowned animation and film brands. At present, it has grown into a global comprehensive brand with 6 factories in Italy, 1 factory in Switzerland, about 300 employees worldwide, and product sales covering more than 60 countries.
As a strategic partner, JWEL Global will do its best to promote the sales of So.Di.Co Group's products in China, said Xu Zhiwei, CEO and Chairman of JWEL Global, will also leverage its supply chain advantage in China to assist So.Di.Co Group in developing quality OEM and ODM suppliers, and jointly push forward its further development in the Chinese daily chemical market.
Lauro Colomboni, CEO of So.Di.Co Group, said the partnership will broaden So.Di.Co Group's sales channels to meet the increasing demand for healthy and environmentally friendly products from Chinese consumers.
JWEL Global operates JWEL Mall, an e-commerce platform for Longrich's cosmetics, health and nutritional supplements, and household products.
In addition to offering its own branded products to customers, JWEL Global also sells and distributes other companies' health and nutritional supplements, cosmetics, and certain household products on the JWEL Mall platform. Furthermore, JWEL Mall allows third parties to open their stores on its platform. The Company sells its products domestically in China through authorized retail stores under the brand names "Aijia Mall" or "LHH Mall". As of March 31, 2022, the number of its VIP members was approximately 2.34 million.
According to public information, JWEL also signed a contract with COTY Group in May last year to jointly develop the Adidas personal care market, and in November signed a strategic cooperation agreement with Unilever to become the exclusive seller of Unilever's Hazeline scented shower and body lotion.
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