JD.com Launches "Quality Certification" Label

China's mainstream e-commerce platform JD.com opens the platform for quality certification quality standards for lotions, creams, and essence cosmetics. The "Quality Certification" label was launched. The product inspection and analysis indicators include four dimensions: safety, stability, usability and efficacy. Moreover, the judging dimensions and requirements are formulated.

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Recently, China's mainstream e-commerce platform JD.com has released the "Quality Standards for Quality Certification of Cosmetics of Lotions and Creams" (hereinafter referred to as the "Standards"). The "Standards" took effect on May 6, Beijing time.

This time, JD.com launched the "Quality Certification" label. The "Standard" stipulates that only products that meet the qualifications will be marked with the "Quality Certification" label, which will then be displayed on the product search list and product details page as well as corresponding quality documents.

According to the release rules of the JD platform, the launch of the "Quality Certification" label is to improve the quality of products on the platform. Merchants can upload their qualifications through three steps: the background, the product management and the product qualification management page. JD.com will review the qualifications and evaluate the quality of the products. If the products meet the quality certification quality standards of their categories, they will be marked with a "quality certification" label. At the same time, JD.com will conduct regular random inspections of "quality certified" products. If it finds that the quality index does not meet the standard, or there is negative public opinion, the label will be canceled.

First, JD.com stipulates normative reference documents in the "standards", including general cosmetic regulations and documents in China and the European Union, the United States, Japan, and South Korea. It should be noted that if these regulations and documents are dated reference documents, then only the dated version applies to this "Standard". For updated documents, the latest edition (including all amendments) applies to this "Standard".

Secondly, JD divided the inspection and analysis indicators into four dimensions: safety, stability, usability and efficacy.

In terms of safety, the platform will test and determine cosmetics in seven dimensions, including banned ingredients, restricted ingredients, allergenic ingredients, irritating ingredients, heavy metals, environmental safety and filing inspections. The test is qualified for safety compliance.

The stability is divided into five dimensions: physical and chemical test evaluation, sensory quality evaluation, weather resistance evaluation, light stability evaluation and consistency evaluation for product evaluation.

In terms of usability, the platform will evaluate products in three dimensions: appearance evaluation, odor evaluation and sensory evaluation. Specifically, a survey method will be used and the scoring method will be subject to the survey questionnaire.

Efficacy will be evaluated from four dimensions through the efficacy claim of the product: human efficacy evaluation test, consumer use test, laboratory test, literature or research data and the method of evaluation or report acceptance will be used.

The JD platform also sets different scoring standards for "products exempted from submitting efficacy evaluation abstracts" and "products that require efficacy claim evaluation and submit efficacy claims based on abstracts" in China's Cosmetic Efficacy Claim Evaluation Specifications.

JD.com is a comprehensive online retailer in China. Currently, JD.com has nearly 10 million SKUs of self-operated products and over 8 million active corporate customers. Over 91% of international groups in China choose to open stores on JD.com, such as Estee Lauder, L'Oreal, Procter & Gamble, Unilever, etc.

JD.com launched this label to improve the quality of products on the platform. It can also prevent bad money from driving out good, help consumers choose high-quality products in a mixed market and make some inferior products have no room on the platform.