IPSA Customized Skin Care at the CIIE

The 5th China International Import Expo is held at the National Convention and Exhibition Center (Shanghai) from November 5 to 10, 2022. Shiseido's skincare brand IPSA's product made its world debut.

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According to Shiseido official news, since its birth in 1986, IPSA has been dedicated to "tailor-made" beauty solutions for consumers. In this exhibition, IPSA displayed its exclusive skin tester IPSALYZER, a professional skin test. Through visual data visualization of skin types and troubles, consumers can select the exclusive ME lotion. According to CHAILEEDO, IPSA officially entered China in 2004 and became one of the first brands to introduce Japanese-style customized services to China. According to Shiseido's 2021 quarterly earnings report, China business jumped 46.8%, with high-end brands achieving more than 70% year-on-year growth, including IPSA , which grew 27% year-on-year. But this year's IPSA performance is not as good as it should be, in the first half of shiseido's financial report, IPSA's sales fell by 14%. At the site of the expo, IPSA brought IPSALYZER, a skin tester, to provide professional skin testing, which can determine the skin's moisture retention, sebum secretion, transparency, tension elasticity, stratum corneum condition and many other items. It visualizes the skin through visual data. At the same time, IPSA private prescription customizer combine with consumers' recent diet, health and life condition to provide seasonal and accurate skin care solutions for individual skin. According to the report, with the official implementation of the "Shanghai Pudong New Area Cosmetics Industry Innovation Development Regulations", the "Skin High Definition" personalized customization project of IPSA is planned to land in Pudong, Shanghai in the future, and the world premiere of the new customized beauty concept brought by IPSA at this year's Expo. In the future, IPSA said its personalization project would be based on the IPSA ME ULTIMATE for skin anti-aging at the myo-genetic level, and then customize the cream to suit individual skin conditions, so that every consumer can get a personalized skin care customization experience.