Indian Vegan brand Plum Enters Baby Care Market

The Indian vegan beauty brand Plum has entered the baby care market with the launching of a new product line called Baby Plum.

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Plum, an Indian vegan beauty brand, is expanding its presence in the direct-to-consumer (D2C) beauty and personal care industry through continuous product innovation. The company is now entering the baby care market with the introduction of a new product line called 'Baby Plum'.

The range is designed specifically for the delicate skin of babies and undergoes clinical testing by pediatricians to ensure it offers pH-balanced and tear-free formulas across a variety of products, including baby lotion, body wash, baby shampoo, and massage oil.

The new range of baby care products is available for purchase through both online and offline channels. Customers can buy them from Plum's website, plumgoodness.com, as well as from popular marketplaces such as FirstCry and Amazon.

The products are also available in over 20 exclusive Plum outlets across the country, as well as select multi-brand retail stores. This strategic move by Plum demonstrates its goal of becoming a household staple by offering products for different age groups.

Plum is a vegan beauty brand that was established in 2013 and offers a range of cruelty-free and non-toxic products, with over 500 SKUs in its portfolio. The brand is present in 15 countries and is available in over 350 towns and cities across India, through more than 1,500 assisted outlets and over 15,000 unassisted outlets.

Shankar Prasad, chief executive officer, and founder, of Plum said, “The launch of Baby Plum is a defining moment in the evolution of the brand. Plum’s exciting journey in the beauty and personal care domain has been shaped by the evolving needs of consumers who seek high-quality, effective, and vegan products they can trust. Our curated line of baby products is thoughtfully developed and tested under pediatric and dermatological control for baby’s sensitive skin.”