In 2023, these Effects and Ingredients will get Popular

Repairing, soothing, acne, anti-aging, and spot whitening are still the efficacy of the more concerned consumers.

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With the end of the anti-epidemic, the domestic consumer market will gradually clear up. Beauty brands have also started to push new products, an all-out fight for the new year. Through these new products, we get a glimpse of the cosmetics trends in 2023. So this year, which categories track, efficacy and ingredients will become potential stocks?

Oil-based skin care is a big hit, tapping into small category opportunities

According to relevant data from brokerage research reports, in 2023, national skin care products will mainly focus on essence, creams, eye creams, masks and other high-level categories to break through, in addition to a number of listed companies to cultivate sub-brands to usher in a breakthrough, will gradually open the local beauty group brand matrix development.

A more obvious trend in the category is oil-based skin care which is expected to usher in a wave of high tide this year. First of all, existing brands such as Chanel, ZHUBEN, forest cabin, etc. are increasing their oil products by upgrading or pushing new products, even PROYA also released an essential oil product for the first time; Secondly, oil products are also being subdivided, from face and hand care to body care field, such as the Fanxishop launched a product named Refreshing Scented Hand Essence Oil at the end of 2022 which is focused on oil hand care.

According to the "White Paper on Skin Care Hotspots in the Post-Epidemic Era" released by CBNData, oil-based skin care products are favored by contemporary consumers and continue to expand online, and will be in a high growth phase in 2022. CHAILEEDO notes that oil-based skin care has been a high topic of conversation on social platforms, so going into 2023, new and old "players" will choose to make a push on this track.

In fact, on another level, the focus on oil products is also related to the "emotional economy". The combination of emotional benefits and aromatic scent of essential oils is not only for skin care, but also for emotional healing.

New concepts and products are emerging around "emotions". At the Expo 2022, Amore Pacific shew its bath bomb, a personalized service called "Mind-Linked Bathbot," which is a bath bomb that is customized based on a person's emotional feedback.

In addition, international companies such as Evonik, Givaudan, Symrise and L'Oreal are exploring the development of emotion visualization technologies, combined with technologies such as EEG and skin testers, to assist in product development. It is predictable that both ingredient manufacturers and brands will pioneer innovation in emotion-based cosmetics.

Repairing, soothing and anti-aging effects continue to be popular

In addition to category breakthroughs, "efficacy" is also a very important point for Generation Z. As people's work and life pressures increase, coupled with environmental changes, improper use of cosmetics and other factors, people's skin problems continue to increase, their demand for healthy and effective skincare is growing, and efficacious skincare products have seen rapid development.

Specifically in terms of efficacy, repair and soothing, acne, anti-aging, and spot whitening are still the efficacy that consumers are more concerned about.

For example, the popularity of anti-aging has continued to rise. 2022 First half anti-aging skin care products in the Douyin, Kwai sales exceeded 10 billion, an increase of 189% year-on-year, high-end line increased by 270%, and the public line increased by 147%. Among them, the fastest increase in anti-primary aging discussion shows the trend of anti-aging lower age. Young anti-aging consumer groups have huge market potential. Anti-aging-related buzzwords include "antioxidant" and "beauty device".

In addition, according to CHAILEEDO Intelligence statistics, 56.02% of consumers use anti-aging skin care products three times a week or more, of which 35.64% use anti-aging skin care products every day. Meanwhile, more than 23% of consumers have decided to increase their beauty spending in the first quarter of 2023, and 24% of this group has a clear preference for pursuing anti-oxidation and anti-aging. This all goes to show that using anti-aging skincare products is becoming an important part of people's skincare routine.

"Next year's efficacy is still mainly centered on users' universal pain point claims, such as anti-aging, allergy relief and whitening," said Jiang Shubo, the brand manager of SKINNOS, as well. In addition, the ACE product of SKINNOS, "Daily Duplex Essence" will be upgraded with core ingredients and formulations next year, and two types of essence water will be launched according to dry and oil-sensitive skin types, whose main effect is to soothe and repair.

The head of the marketing department of NOX BELLCOW also told CHAILEEDO, "NOX BELLCOW will mainly promote soothing and anti-aging effects in 2023, because the mask and skin care products have this trend, and T-zone care and other small categories also have growth."

With the upgrading of skincare awareness, consumers' concept of efficacious skincare and their desire to purchase efficacious skincare products will gradually increase, and driven by the rapid growth of demand, the penetration of efficacious skincare products in the skincare circuit will also continue to rise.

The "Stars of tomorrow" in ingredients

According to i Research, in terms of active ingredients and formulations, niacinamide, sodium hyaluronate, and vitamin E are ranked among the TOP 3 in the list of efficacious ingredients in 2022, while the list of potential ingredients includes retinol, PCA zinc, astaxanthin, etc.

According to the incomplete statistics of CHAILEEDO, many star ingredients emerged in 2022, including retinol, bakuchiol, ceramide, salicylic acid, glycyrrhiza glabra, centella asiatica, etc., as well as specialized ingredients such as hydrolyzed conchiolin protein(HCP) and HiMurchaSin.

Ocean Engine's "2022 Beauty Ingredient Trend Insight Report" has pointed out that beauty makeup that regarding ingredients as a main point of communicates is more likely to become explosive. On the sales side of Douyin beauty products, the growth rate of GMV of beauty ingredient products as well as the growth rate of product sales are relatively fast, reaching 366% and 367% respectively.

From the consumer point of view, the "ingredient party" in previous years and now the "efficacy complex" in the skin care industry is a "sensible consumption wind", thanks to the change in consumer awareness. This forces factories and brands to start with the ingredients of skincare products, focus on the source of the "ingredients" and the technology behind them, and seriously make good products in order to truly gain the recognition of consumers.

"Next year, we are more optimistic about the use of whitening and antioxidant ingredients, such as tranexamic acid, ferulic acid, polypeptide, GHK-Cu, etc." Li Fen added.

In addition to the current popular efficacy ingredients, Chinese characteristics of plant raw materials ingredients are also deeply concerned by the market, which are widely used in cosmetic products.

In the second half of 2022, the domestic well-known ODM company NOX BELLCOW, with a keen market "sense", has locked the "potential stock" of matsutake, starting from the creation of Chinese ingredients, to set up a game with precious ingredients - "matsutake". This is a cross-border cooperation with the precious ingredient - "matsutake". Qiu Xiaofeng, Vice President (R&D) of NOX BELLCOW, said that the research found that the matsutake alcohol, matsutake polypeptide, matsutake polysaccharide and other components in the pineal extract have moisturizing, antioxidant, soothing and whitening effects in cosmetics, and have a wide range of application prospects in cosmetics, with great potential for development.

In general, in the post-epidemic period, the meaning of skin care is no longer simply "to be more beautiful", but to be healthier, so the ingredients and products should be developed to a higher level.