Hermes to Open First Store in Tianjin to Expand Business in China

The multiple range of Hermès products, including jewelry, ready-to-wear, perfume and beauty products, are available in this store.

---

Today (July 13), the official website of Hermes announced that the first boutique in Tianjin, China will open on July 14 to expand its business in China.

It is reported that this is the 28th Hermès boutique in China, located on the first floor of MixC mall in Tianjin City. The style of the store highlights Hermès' commitment to the Chinese mainland and its long history with the region.

Hermès said the opening of the Tianjin store marks a new chapter for Hermès in China and invites loyal customers and new visitors to discover the creativity and craftsmanship of Hermès through its artisanal products. The store will sell the full range of Hermès products, including jewelry, ready-to-wear, fragrances, and beauty products.

CHAILEEDO called Hermès China customer service. It said that the full range of Hermès Beauty is currently sold in all offline stores in China.

Currently, Hermès Beauty has flagship stores on China's mainstream e-commerce platforms such as Tmall and JD. According to CHAILEEDO data, in the list of Tmall perfume fragrance category Top20 brands in June, Hermes Perfume ranked fourth with its GMV reaching 17.658 million yuan ($2.5 million).

According to Hermes' latest financial report, Hermes' revenue from the perfume and beauty business was 126 million euros ($140.7 million) in Q1 of 2023, an increase of 6.8% at constant exchange rates.